Nowadays, we have a major problem with the S-word.
The word “strategy” is so overused that it’s become almost completely meaningless.
Too often, marketers irresponsibly use “strategy” when they really mean “tactics.”
They’ll tell you:
➡️ how often to post
➡️ what time to post
➡️ to post consistently
➡️ have the same brand colours
➡️ use 3-11 hashtags
This isn’t strategy. This is newbie stuff. Simple tactical execution.
You can find all that info within one Google search.
Without a yardstick to measure outcomes, businesses run into two problems:
1️⃣ they waste time, money, and energy on the wrong things
2️⃣ they hire someone with knowledge—not strategic expertise
Real strategy can’t be ‘executed’.
It’s a north star—not a task.
Real strategy sets you up to
✅ achieve your goals
✅ lead with a vision—not a plan
✅ bring your staff and customers along with you
✅ succeed WITHOUT stifling creativity
Because when you set a goal to get 30 qualified leads per month…
There’s 30,000 ways to get there.
Do you have a tactical plan or a marketing strategy?