It’s official – manufacturing businesses are falling behind other industries when it comes to the adoption of digital marketing technology, according to a recent survey by Act On.
With only 21% of manufacturing businesses using sales and marketing automation compared to 42% of technology marketers, the potential for manufacturing organisations to step up their sales automation game is clear.
What’s behind the findings?
In a sector where automation plays a big part, it’s somewhat surprising that we’re not seeing more manufacturers adopt automation technologies in other areas of their business. You take time to make sure your production processes are as efficient and streamlined as possible, so why not do the same for your sales and marketing?
Much of the lack of use of sales automation technology can be put down to limited understanding of how these tools work and how effective they can be for a manufacturing business. By underestimating the capabilities of sales automation platforms, many manufacturing businesses are missing out on the huge potential benefit.
Be an early adopter and get ahead
The good news is, manufacturing businesses that do adopt digital technologies like sales automation are likely to have a significant edge over their competitors.
Back in January, Nucleus Research published research that showed a $6.66 return on average for every dollar spent on sales and marketing automation technology. That’s impressive ROI.
Now is the time to jump on board – when hardly anyone else is using it, sales automation gives you an opportunity to really differentiate yourself and get a bigger return for your marketing investment.
How do you know if you’re automation-ready?
Understandably, many businesses are unsure of what’s involved or what impact the technology could have on their operation. To help you decide and minimise your risk, we provide a free initial consultation to help assess your automation readiness and build your business case. Please click here and we will call you to arrange your free assessment.