Unlocking the value of your database – Website

Squeezing every dollar from your customer database.

Your database is a gold mine just waiting to be optimised … and you can’t afford not to!

Do things right and the results will be immediate:

The probability of repeat selling to an existing customer is 60 – 70%.
The probability of selling to a new prospect is 5-20% (Marketing Metrics)

How? Well over the past 17 years working with many retailers across hundreds of campaigns we’ve learned exactly what you need to do.

And we’re happy to share some tips at an exclusive free breakfast where you can gain valuable insight and practical skills that will help release the value in your database.

What you will learn:

  1. Practical actions to encourage repeat purchase
  2. How to convert prospects on your list into buyers
  3. How to generate insights from analytics to continuously optimise communications

Check out our blog and resource library for useful whitepapers, videos and infographics.

We recommend the below articles for further reading:

Date: Tues, 28th March 2017
Time: 7:45am – 9:30am (1.5 hours)
Location: Suit 801, Level 8, 28 Foveaux Street, Surry Hills, NSW
Presented by: Rick Merten, Managing Director, Permission.


Permission: Rick Merten, Founder and Managing Director

A digital marketing expert who has developed Digital and Relationship Marketing campaigns for many of Australia’s leading brands. Focused on leveraging digital marketing platforms and customer data to build a deeper understanding of customer behaviour and create insights to drive consumer action and sales for clients.

  • Rick Merten on Linkedin
  • Rick Merten on Twitter