Strategic Blueprint

OUR APPROACH

A collaborative runway to success

Failing to plan is like planning to fail.

A business without a well-articulated strategy is like an orchestra without a conductor - it’s dispiriting and ineffective as individual interpretations are played at cross purposes.

Our Strategic Blueprinting delivers shared vision, strategy and an actionable plan your people own and believe in.

We identify new opportunities by challenging old conventions, assumptions and myths.

Through a flexible, collaborative framework we uncover authentic truths about your business and your customers - not what you’d like them to be, but what they really are, warts and all!

It’s unifying and deeply motivating, focusing your marketing – and your team - on a powerful new future.

Want to chat about the transformative power of our Strategic Blueprint?

The seven pillars of Strategic Blueprint

1 There are undiscovered opportunities within every business.
2 A plan that’s not clearly articulated has no chance of success.
3 Truth is the only kind of foundation capable of supporting success.
4 You can’t impose a strategy on a business, you need to unearth it from within.

5 Start with the customer. Add them to the middle. And wrap the ending around them.
6 People aren’t dying to hear from you. You need to earn their permission to engage by creating balanced value exchanges at every touchpoint. If you don’t respect them, you shouldn’t be dealing with them.
7 Success is not the result of spontaneous combustion. A leader has to set things on fire.

Typical Blueprint modules

Module	Process (as required) and time	Coverage	Deliverables
Immersion	Desk review and meeting Appx 4 weeks	Thorough review of available info, SWOT, Q&A	A tooled-up agency team chomping at the bit to address your business opportunities
Knowledge build	Desk research, stake holder interviews, market research Appx 4 to 12 weeks	As required	Data and insights report; internal and external perspectives
Branding	Workshop, creative, documentation Appx 4 weeks	Internal, external, nailing brief, ideation, design, documentation	Brand Blueprint, Brand ID, Brand guidelines/toolkit
Marketing planning	Data collation, internal development, presentation/workshop Appx 4 weeks	Drive business strategy into marketing strategy, tactical planning, scheduling, budgeting	Actionable, costed marketing plan
Execution	As required Ongoing	Dedicated team providing end-to-end creative, technical and management services	Specialist outsourced advertising, promotions and marketing
Reporting frequency	As required Ongoing	Analysis, Reporting, Optimisation	Client Dashboard and insight reports, as required

Businesses that have used Permission’s Strategic Blueprint:

Our emails were sporadic, poorly executed and labour intensive. Permission developed an engage-nurture-convert-support model which they are fully automating across marketing and sales and integrating with our CRM system. Already our lead conversions are significantly up.

David McCallum - True Value Solar

Acting as both marketing manager and agency, the team led the strategic repositioning of our 100-year-old business. They transformed our brand and have driven it through every aspect of our promotions. We've grown a committed brand following and steadily built our position of diamond expertise.

Craig Moore - Hennings Jewellers

Permission developed the online and offline campaign materials for an important product launch. This entailed refining a complex product story down to its essence and developing visual around it. I'm happy to say the campaign was very effective, exceeding our sales targets.

Peter Darley - Schindler Australia

Permission applied significant creativity to our challenge: how to stand out amongst many other similar offerings. There's no doubt that nobody had done what we did!

Eddie Mahdi - Centrix

We needed a partner to guide us through a complex series of integrations across multiple platforms. Permission has a good understanding of our business needs and was able to deploy its wide array of skills to great effect. We're very pleased with their work on this project.

John Wilson - CeBIT

With tight deadlines and a number of platform owners, this project could have easily gone off the rails were it not for Permission’s focus and dedication. The results were delivered in time, on budget and are running without a hiccup.

Paul Logan - Dan Murphy’s

Acting as both marketing manager and agency, the team led the strategic repositioning of our 100-year-old business. They transformed our brand and have driven it through every aspect of our promotions. We grew a committed brand following and steadily built our position of diamond expertise.

Craig Moore – Hennings Jewellers

Permission worked with us on all facets of our new global website. They demonstrated teamwork and flexibility in supporting us through extensive stakeholder research and in realising the complex design requirements. Our new site presents our business in a user-friendly and contemporary way.

Duncan Bell - GHD

We came to Permission with a small budget needing a new identity for our new business but they delivered big budget strategic thinking and creativity, naming the business, creating the logo and applying the brand in marketing, on buildings, uniforms, vehicles and more.

Mark Peall - Animal Angels

We needed a cost effective way to drive leads for a new branch. We left the brief entirely open and to their credit Permission surprised us with telemarketing which proved to be a highly cost-effective, nimble solution that exceeded our targets.

Gareth Gammin, General Manager - Jirsch Sutherland

Permission developed an engage-nurture-convert-support model across marketing and sales and integrating with our CRM system. Our sales conversions were significantly up.

David McCallum - True Value Solar

OUR APPROACH