Think of a lead as a first date. Are you the guy swiping through Tinder in a desperate attempt to score one? Let’s call this guy Matt. Matt pours all his energy into finding a date, spends his time double and triple texting women only to be ignored. All while his sister Kate has a seamless, effortless strategy that results in her leaving with a man every time she goes out.
Are you desperate for leads?
If you’re attempting to compete against Google’s ever-evolving complex SEO algorithms or fight against thousands for an AdWords click, it doesn’t surprise us if you are feeling like Matt; desperate for leads, pouring in all your resources, following best practices, and still not getting the results you desire. Fortunately, there are better methods of lead generation that don’t require you to fight against the masses for a lead and can help you gain a second or a third date without even trying.
Capitalise on LinkedIn’s advertising opportunities
We all know that social is everything. LinkedIn is the frontrunner for B2B marketing and as a platform, is taking the business world by storm with over 433 million users(i). This doesn’t surprise us, as LinkedIn’s social selling capabilities allows B2B businesses to generate sales-worthy leads efficiently, in a valuable and personable.
LinkedIn has a few PPC campaign options you can use to make leads flock to you like you’re the hottest guy in the room; all you have to do is pick the ones that best meet your needs. Your options include Sponsored Content, Sponsored InMail and Text Ads.
What will LinkedIn advertising do for my business?
Unlike other PPC channels, LinkedIn advertising is built for B2B professionals, allowing you to raise awareness among valuable prospects. In fact, four out of the five members that you reach have an impact on business decisions within their organisations(i).
With each PPC campaign, you have the power to reach over 7 million targeted prospects, including 84 thousand SME’s, 997 thousand decision-makers and 100 thousand CXO’s(i).
Once you’ve reached prospects, they are much more inclined to click on your profile and connect with you, allowing you to build relationships and increase lead generation.
Build your campaign around your needs
Don’t let the marketing term ‘PPC campaign’ intimidate you, it’s so simple that you don’t even have to be a qualified marketer or have experience with Google AdWords to launch this for your business, however it is critical that you get your messaging and target audience spot on to reap the results.
The specific target audience and the number of prospects you reach is completely up to you. LinkedIn allows you to select your ideal audience according to key business criteria including location, company name, industry, size, job title, function and so on. Ensure you build target audience profiles before setting up your campaign so you’re clear on the audience you want to talk to. Learn how to build target audience profiles.
How to reduce your advertising costs
You may be under the impression that LinkedIn advertising will blow your budget, but in fact, LinkedIn’s PPC advertising costs operate similarly to Google AdWords, so you can build the campaign around your business’ requirements to make it work for you. You have the option to place a bid based on the cost per click (CPC) or cost per impression (CPM), set a daily budget, the campaign dates, and a total budget.
Once you’ve launched your PPC campaign, you will automatically reach prospects as they scroll through their social feed or open their inbox. If you’re already running an AdWords campaign or another form of PPC advertising and you’re unsure of how LinkedIn ads will weight up, run a trial period, and compare the results.
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For more information on how to become a LinkedIn expert? Check out our useful resources below: