Our Email Partners

Our Email Partners

Email & CRM Marketing

Since Permission opened its doors we have always sought to stay at the forefront of email technology by seeking out the best email platforms available globally. Over the years we’ve used numerous platforms in our quest to best serve our clients’ needs. In 2012 we conducted a global ESP review looking for something new and innovative and we found the SmartFocus cloud marketing platform.

Permission is the SmartFocus reseller and service, integration and support partner in Australia and we’re proud to have rolled out numerous brands on this exciting cloud based relationship marketing platform including NRMA, Gloria Jeans Coffee, SONY and Student Services. Read below to find out more about why SmartFocus is a great choice and leads the way as an ESP.

Smart Focus

Every day thousands of marketers around the world rely on SmartFocus to power their email marketing programs. SmartFocus Email provides a comprehensive platform that empowers marketers to target subscribers with real-time, personalised messages at every stage of the customer lifecycle.

SmartFocus Email guides users through the basics of email marketing with tools for planning, list management, content creation, testing, deliverability monitoring and reporting. Our platform enables marketers to automate and optimise daily campaign execution so you can focus on more advanced email tactics that lead to higher response rates and more revenue opportunities. For marketers executing global campaigns, there is support for 16 different languages with the ability to personalise messages based on language or country location.

Supporting simple or sophisticated rules, our robust platform enables marketers with the ability to automate behaviour-based campaigns in real-time across multiple channels. Our triggered campaign capability enables you to continually engage customers with relevant, personalised messages throughout the customer lifecycle. With transactional marketing features, marketers can rapidly automate and implement the real-time delivery of customer service emails with up-sell and cross-sell promotions.

To optimise campaign performance, SmartFocus Email provides a set of tools for validating, controlling quality and proofing your messages before broadcast. Its fully integrated multivariate testing module enables you to create and schedule multiple variations of an email, identify key indicators for the winning campaigns, and analyse subscriber response. All of the parameters set for your testing can be saved for reuse on future campaigns.

SmartFocus provides you with the tools to reach each customer with the right message at the right time. Our comprehensive email technology helps thousands of brands develop their relationships and grow their business.



We use our marketing automation platform Act-On to create reputable email campaigns that nurture leads and direct them towards purchase. Act-On provide a high deliverability rate using their digital reputation analysis, dedicated IP addresses, email list cleaning and ongoing support.

A/B Testing in Act-OnAct-On allows you to create responsive email messages that look great on smart phones, desktops and everything in-between. The drag and drop composer makes building messages easy without html coding, while the A/B testing feature provides a simple method to find the most powerful subject line. Once an email set-up is complete you can use the preview tool and test sends to ensure emails are accurate every time.

The behaviour based segmentation tools use data to create segments based on audience interests, level of engagement, or readiness to buy. It’s never been easier to create well-targeted emails with personalisation and relevancy.

And when emails are sent, the cutting-edge, integrated analytics provide comprehensive insights on your customer’s journey and the effects of your email campaigns. You can quickly see which of your emails are resonating with your audience and which are not, Act-On gives you everything from high-level open and click metrics, to detailed click through reports, to long-term funnel reports that track ROI over time. This allows you to continually review performance and optimise accordingly.

Click here for an Act-On demo.

Want to find out more about our services or start a discussion?