CONVERT MORE LEADS WITH
FEWER SALES RESOURCES
Sales automation is revolutionising industrial and manufacturing sales.
Save on Marketing costs, maximise sales effectiveness
Spending money on driving more leads that don’t convert is expensive and wasteful. It’s only when you master conversion that revenue increases. Automated Lead Conversion can have a dramatic effect on your bottom line. We have case studies of 1200% increases!
Concentrate sales time on qualified leads that convert
Manufacturing businesses have to focus resources on the most sales-ready prospects. Automated lead scoring means every sales conversation starts with a knowledge of what the prospect has just been looking at. We can track online behaviour, deliver targeted content and flag the most qualified leads for sales to close. For one client we doubled the close rate in a few months.
Actively nurture prospects though lengthy sales cycles
Today’s B2B buyers spend more time online and less time with sales. Over 80% of sales are made after the fifth contact, yet over 80% of sales discussions don’t get beyond the third contact. Effective prospect nurturing is critical to close that gap – relying on sales people to chase prospects is ineffective. Automation maintains and enriches the connection up to and after the close.
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