Sales and marketing automation
Sales and marketing automation is transforming results here and now
If you run a sales team, automation can transform your results. It’ll identify the best prospects, tell your sales team what prospect are looking for, alert them when they’re most likely to close and ensure cooler leads don’t get forgotten. All without your team lifting a finger!
Sales gives you the edge. Sales automation sharpens that edge.
Combining readily available Artificial Intelligence and Predictive Analytics with online behaviour tracking, our sales and marketing technologies have now percolated down to be accessible to all businesses.
Here’s your competitive edge: Whilst many manufacturing marketers are taking steps to digitise processes, the use of marketing and sales automation is low in the sector. But it’s coming; 19% of manufacturers say they plan to invest in marketing software this year. It’s time to Act.
Are you automation-ready? Find out the easy way.
Many people are unsure what’s involved or what impact it could have. That’s why we offer a free initial consultation which allows us to assess your automation readiness. For more information call Rick Merten on 02 8024 5400 or email [email protected]
The results of automating sales and marketing will astound you
A wide-ranging study by Nucleus Research found automation resulted in a 14.5% increase in sales productivity and a 12.2% reduction in marketing spend.
Permission has broad experience of applying these tools to a range of businesses with exceptional results. One client, a solar energy hardware company, doubled its lead conversion performance within a few months of their program going live.
Many manufacturing and distribution companies have seen amazing success since implementing our platform for their business. For instance, Absolute Exhibits — a full-service, turnkey exhibit house that designs and creates custom tradeshow exhibits — has experienced an 85% increase in revenue since utilizing the Act-On platform. In fact, they’ve been so successful, they’re actually hiring more personnel to keep up with demand.
Investing in automation dramatically improves marketing effectiveness. Segmentation, lead scoring and nurturing, and website personalization all contribute.
Never lose another prospect with automated nurturing
Many visitors coming to your website aren’t ready to buy right away; they might be researching options and identifying vendors. Or they could be in the evaluation stage, comparing products and even prices.
How do you ensure you’re there when they’re ready to commit? Until now, you might have lost them to more aggressively focussed competitors. But with automated tracking and nurturing, they stay in your system, receiving ongoing automated contact and qualification. You’ll probably know when they’re ready before they do!
No reliance on sales people following them up (or harassing them), no waste of head hours.
Learn more about sales and marketing automation
Lead scoring, nurturing, sales intelligence, CRM integration; there’s a lot to it! Our technology partner, Act-On publishes regular articles and case studies and contributes to various industrial and trade journals. Take a read:
Being an American manufacturing company is no easy feat. Manufacturers today are tasked with staying innovative, creating high-quality products, and keeping costs low to keep work from going overseas. The good news is: the US manufacturing industry is once again on the rise. In fact, many economists are predicting that there is a second Industrial Revolution on the horizon in America. READ MORE
How to grow manufacturing sales effectiveness with lead velocity
Many manufacturing marketers have traditionally focused on the number of leads as a key metric. It’s easy to work under the theory that the more leads that flow into the top of the sales funnel, the more that will convert to a completed sale. Yet, more isn’t always better. A laser focus on lead velocity, that is, improving the conversion rate for leads as they move through the sales pipeline, translates into greater revenue returns while increasing sales confidence. READ MORE
Nina Church-Adams | Velocity, not volume: How the pulp and paper industry can better manage leads
In our increasingly digital world, there are often predictions that the pulp and paper industry is heading towards extinction. The reality however is very different, as according to the latest report from McKinsey, it is in fact thriving globally. READ MORE
Other Partner Case studies
R.M. Hoffman Revitalizes Marketing with Act-OnR.M. Hoffman has been designing, building, and selling industrial automation components and assemblies since 1959. The Sunnyvale, CA Company helps engineers build custom motion control equipment that automates the manufacturing of a broad range of products. READ MORE
Act-On and Avery Dennison
Avery Dennison is a global leader in adhesive technologies and labeling solutions, and their presence in modern life is ubiquitous. Their products are used in everything from clothing and wine bottles, to cars, road signs, and buildings, and in 2016 they brought in more than $6.1 billion in sales. READ MORE