Privacy Policy

Permission Marketing and Communications Pty Ltd (Permission) has created this privacy statement to demonstrate its absolute commitment to your privacy.

This document discusses the information gathering and dissemination practices for the website at and for Permission Communications.

This statement discloses the privacy practices by which Permission delivers its services to the marketplace. Knowledge of such practices will empower users to make an informed decision about giving out their personal information.

This policy will help you understand the following:

  • What information our email campaigns gather about you
  • What the email campaigns do with the information they gather
  • Who the email campaigns share the information with

What Permission Does

Permission delivers marketing campaigns, email newsletters and product offerings via email for our clients as well as other various online marketing and promotions. In the process of delivering these online marketing services, Permission recognises the URL that was clicked, and records some information about your computer, such as the browser, operating system and IP address.

In some cases clients provide Permission with information about the email recipients such as first name and email address, as well as other profile data. Permission uses this information for targeting and making the content more relevant and personalised.

Use of Cookies

Permission uses various Email Service Providers (ESP) to send emails on behalf of our clients. These ESPs use a feature of your browser to set a “cookie” on your computer. This allows us to measure and report the:

  • click through rate on emails delivered,
  • pass-along rate (how many times an email recipient passed along the email to another person, and that person’s email address only), and buy rate (if applicable)

It also allows Permission to deliver email that is more relevant to the email recipient by tracking all emails sent to a specific email address so that each email recipient is not bombarded by offers.

Cookies, by themselves, cannot be used to find out the identity of any user, as the cookie is stored without any identifiable or encrypted information. If for some reason you would rather not take advantage of the benefits made possible with cookies, most browsers allow you to reject cookies or to choose which cookies to accept on a case-by-case basis.


Access to computer data and files at our chosen ESPs are secured by password protected services. Our network is protected by a firewall designed to prevent unauthorised access.

Unsolicited Commerical Email (UCE) Policy

Permission refuses to send out Unsolicited Commercial Email (UCE – otherwise know as “spam”) on behalf of our vendors or clients. UCE is email that is sent to a recipient that has not requested that the email be sent to him/her on a one time or repeated basis.

Permission carefully monitors the mailing lists we receive from clients to ensure the opt-out rate is low and that the amount of replies to email from concerned or dissatisfied recipients (otherwise known as “flames”) is very low (< 0.05% of recipients). When we encounter a high opt-out rate and/or high amount of inbound email, Permission discontinues the mailing and notifies the client of the high rate of dissatisfaction. We work with our clients to determine whether there is a problem with the offer, the list(s) being used or some other technical problem. If the list is deemed to be not opt-in, the campaign is discontinued until an opt-in list is used, and the list in question is not used again.