As of January 2015, 80% of internet users browse the web on their Smartphone and 47% browse on their tablet. (i)
With mobile-friendly websites on the rise, implementing mobile responsive technology is a critical factor for your success – without it, your potential customers will simply move on to your competitor. Businesses with responsive web design are converting visitors to customers by giving them what they want, when they want it, on their preferred device.
Think of your Website Users
Despite the quality of the content, the user experience is always a defining factor in lead conversion. A positive user experience allows visitors to consume content on their preferred device without the added frustration of resizing text or images. Responsive web design websites fluidly translate the content between devices, providing optimum convenience and user navigation.
Recommended by Google
Google states that responsive web design is its recommended mobile configuration, and the industry best practice. Reason being that responsive design websites live on one URL and the same HTML. In the digital world, there is nothing more cringe worthy than a smart phone user sharing a mobile URL, which when viewed on a desktop is a website stripped of engaging content and design. This of course is resolved with a responsive design URL, making it simple for users to share, engage and interact with online content on any device.
In April of 2015, Google implemented mobile-friendliness as a ranking signal, affecting mobile searches in all languages worldwide (ii). Google wants to provide users with a seamless browser experience with the most relevant content, to uphold their reputation. Sound similar to the goals you have for your business website? That’s no surprise. Responsive web design is all about website optimisation and you’ll also be achieving your best SEO.
Stay Ahead of Competition
An Econsultancy study found that 62% of companies that designed a website specifically for mobile had increased sales. (iii)
Not only are companies implementing responsive web design, they are experiencing a world of benefit from it. Responsive web design allows your business to increase the conversion rates of all mobile prospects. Since responsive design provides a seamless experience on mobile, the 80% of users browsing on their smart phone are more likely to convert. This is a large group of leads that could potentially be your best customers. You just need to take advantage of creating digital engagement on mobile devices before the rest of your competitors.
Interested in further best practices for business success? See our article, ‘How to Achieve True Personalisation’ and learn how to effectively implement personalisation to increase your sales and ROI.