No point hiding your light under a bushel, is there! A lot of digital agencies beaver away on a one-to-one basis, and never create the main reason people remember a business: a big brand presence. That’s why we’re not just a digital agency. We have serious advertising, major media and promotional experience. Because there are times you need to be loud and proud!
Everything is transforming digitally, right? Well, no. Everyday we come across critical business functions that could and should be digitised. It’s about getting under the technical guys hood to design process transformation and system integration, the kind we have delivered to Hannover Fairs, Woolworths and True Value Solar.
Sales activation, conversion
The fun start at marketing’s ‘last yard’ and the options are overwhelming. Promos, stunts, incentives, competitions, on-pack, online, in-store, across devices … leading, challenging, seducing, repositioning, trialling, entertaining… It’s a case of horse for courses but regardless we apply two golden rules:
1. Activation without emotion is simply price promotion.
2. Find out what’s important to your prospect at the time and place you’re intersecting with them, and deliver on it.
There’s a common misconception amongst marketers that people care. Mostly they don’t (unless you’re one of a handful of global brands such as Apple or maybe Google). So how loyal can you expect them to be? How loyal are YOU to your local furniture store, lawnmower brand, toothpaste? We look at loyalty like any other relationship – it takes good communication to make it work, you have to earn preference and you can never take it for granted. Using our proprietary Permission-based techniques however sets to the right tone for a sustained relationship – treating the customer with respect from the start and always offering them something of value in return for their preference.
Outsourced marketing management
You want somebody who really understands your business to manage the marketing but employing senior marketing staff is challenging for most SMEs; hard to attract, hard to afford, hard to manage. And even then they’ll need to outsource to specialists get things done at the right level of execution. It can be enough to really hold a business back. So that’s why we created our hybrid services model called Inside-OutHouse where we place a defacto and highly qualified marketing manager inside your business to work alongside you for only as much time as is needed, and unlike an internal hire they come with a fully integrated agency team behind them. It’s really the best of both worlds.
Speed to market
A small agency is a fast agency. People who really care about your business go the extra yard for you; they scan your competitors, they’re proactive, they don’t wait to be told, they get shit done.
Are these qualities learned, innate, culturally engrained in some people? We don’t really know. But it describes us to a T. Perhaps it’s why we like to work with SMEs by choice, because they’re like us. So let’s get shit done together.
Lead generation and nurturing
Why do we love working with SMEs? Because it’s all about results; we just don’t have time or money to faff about, we need to deliver results. That keeps you very honest, not to mention accountable. Our UPOP methodology is our framework to design and deliver the most effective sales pipeline. It incorporates data-based targeting and channel planning, impactful messaging, marketing automation, personalisation and engagement modelling. This is our daily bread.
David McCallum - True Value Solar
Peter Darley - Schindler Australia
Eddie Mahdi - Centrix
John Wilson - CeBIT
Paul Logan - Dan Murphy’s
Craig Moore – Hennings Jewellers
Duncan Bell - GHD
Mark Peall - Animal Angels
Gareth Gammin, General Manager - Jirsch Sutherland
John Smith, General Manager - True Value Solar