Marketing automation is transforming results here and now
If you run a sales team, automation can transform your results. It’ll identify the best prospects, tell your sales team what prospects are looking for, alert them when they’re most likely to close and ensure cooler leads don’t get forgotten. All without your team lifting a finger!
Marketing gives you the edge. Marketing automation sharpens that edge.
Combining readily available Artificial Intelligence and Predictive Analytics with online behaviour tracking, our marketing technologies have now percolated down to be accessible to all businesses.
Are you automation-ready? Find out the easy way.
Many people are unsure what’s involved or what impact it could have. That’s why we offer a free initial consultation which allows us to assess your automation readiness.
The results of automating sales and marketing will astound you
A wide-ranging study by Nucleus Research found automation resulted in a 14.5% increase in sales productivity and a 12.2% reduction in marketing spend.
Permission has broad experience of applying these tools to a range of businesses with exceptional results. One client, a solar energy hardware company, doubled its lead conversion performance within a few months of their program going live.
Many companies have seen amazing success since implementing our platform for their business. For instance, Absolute Exhibits — a full-service, turnkey exhibit house that designs and creates custom tradeshow exhibits — has experienced an 85% increase in revenue since utilizing the Act-On platform. In fact, they’ve been so successful, they’re actually hiring more personnel to keep up with demand.
Investing in automation dramatically improves marketing effectiveness. Segmentation, lead scoring and nurturing, and website personalization all contribute.
Never lose another prospect with automated nurturing
Many visitors coming to your website aren’t ready to buy right away; they might be researching options and identifying vendors. Or they could be in the evaluation stage, comparing products and even prices.
How do you ensure you’re there when they’re ready to commit? Until now, you might have lost them to more aggressively focussed competitors. But with automated tracking and nurturing, they stay in your system, receiving ongoing automated contact and qualification. You’ll probably know when they’re ready before they do!
No reliance on sales people following them up (or harassing them), no waste of head hours.
Learn more about marketing automation
Lead scoring, nurturing, sales intelligence, CRM integration; there’s a lot to it! Our technology partner, Act-On publishes regular articles and case studies and contributes to various industrial and trade journals. Take a read:
Being an American manufacturing company is no easy feat. Manufacturers today are tasked with staying innovative, creating high-quality products, and keeping costs low to keep work from going overseas. The good news is: the US manufacturing industry is once again on the rise. In fact, many economists are predicting that there is a second Industrial Revolution on the horizon in America. READ MORE
Marketing Guys is a marketing agency focused on helping companies improve their digital marketing and demand generation efforts. The Marketing Guys had a very thorough knowledge of the marketing automation landscape when they embarked on the search for a platform that would enable them to scale their marketing. They selected Act-On due to the platform’s ease of use and strong capabilities. READ MORE
Tower is a not-for-profit dedicated to providing affordable offers on auto loans, credit cards and mortgages. Before making the switch, Tower was using a basic email marketing service to run its email campaigns, which required manually sorting through open and click through rate reports. However, after making the switch to Act-On, Tower’s ability to understand and score customers based on their behaviour on the website, helped achieved a 300% increase in email open rates. READ MORE
Other Partner Case studies
R.M. Hoffman Revitalizes Marketing with Act-On
R.M. Hoffman has been designing, building, and selling industrial automation components and assemblies since 1959. The Sunnyvale, CA Company helps engineers build custom motion control equipment that automates the manufacturing of a broad range of products. READ MORE
If you want to learn more, watch the testimonials here: WATCH MORE
Act-On and Avery Dennison
Avery Dennison is a global leader in adhesive technologies and labeling solutions, and their presence in modern life is ubiquitous. Their products are used in everything from clothing and wine bottles, to cars, road signs, and buildings, and in 2016 they brought in more than $6.1 billion in sales. READ MORE