Are you about to invest time, money and a lot of effort into your website but are holding back as you aren’t sure it will work? Whether you’re building your website from scratch or giving it a much needed redesign, it’s not uncommon to feel slightly apprehensive before commencing the project. We understand that the resources you invest need to drive an ROI, whether this is purchases, form completions and/or social shares for example.
As with anything new, there is a risk factor, which is why we have created these easy to follow and actionable tips to ensure you attract and engage visitors who are ready to buy.
Test Your Website
Testing is a critical process to complete before actively driving traffic to your website. Key areas to test include mobile responsiveness, copy and headlines, your order process for an e-commerce site, site navigation, your call to actions, forms and your opt-in process to ensure you are successfully capturing visitor contact information. See top tips to get mobile ready.
Get Traffic Quickly With PPC Advertising
Once your website is tested and set live, it’s a great time to get started with pay per click advertising, such as Google Adwords, for immediate traffic. Using the Google Adwords interface, you can create campaigns with relevant keywords and ads to help you attract valuable prospects and achieve your goals.
Leverage Your Content For Search Engine Optimisation (SEO)
Understanding your target market will allow you to provide your audience with the content they are searching for. Ensure your website provides a seamless user experience to impress users, encourage visits and also gain Google’s tick of approval. Since Google is the ringleader of SEO, the more boxes you tick the better your results will be. Implementing best practices such as alt tags, keyword optimisation and interlinking blog posts will all give your website greater exposure in organic search results.
It goes without saying that social media is imperative to any business. Being social is your way of building a community and attracting attention that will drive traffic to your website. Promote your website on social channels that your target audience hang out in, and remember that consistency is key. Post trending, thought provoking and helpful content at least once a day, whilst making sure to include links to relevant pages on your website. See our social media strategy services.
Engage With Multimedia
The retention rate for visual information can reach 65% versus 10% for text-based information (i). Sharing various content types from infographics to videos will increase engagement.The use of video in particular is a great way to attract attention and engage your audience in a memorable way.
Securing a posting spot on a reputable website is a great way for your website to achieve exposure. Send an article to a new blog every week and don’t forget to include that crucial link back to your website so their guests soon become yours also. Inviting others to guest post on your website will also drive traffic when they share a link to the post on social channels or email.
Start a virus by encouraging your audience to pass on your website links. You can simply do this by giving away useful resources or articles and by utilising a ‘pass it on link’ to allow them to be shared with friends via email or social media.
When your website begins to attract a regular inflow of visitors, don’t stop there. Leverage your website traffic by taking advantage of retargeting to nurture leads through a buyer journey that will create repeat sales
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