Many small and medium-sized businesses have grown under the determined guidance of strong sales-focused founders.
But inevitably there comes a time where continued growth demands going beyond the reach of even the most energetic sales team. Where the business needs to rely on great marketing to drive it to the next level.
OK what now? What do you really know about the complex game of modern marketing?
‘Not enough’ should be your answer. Ever tried to represent yourself in a legal dispute? No, you get a lawyer.
Your options aren’t too appealing. You could employ a Marketing Manager. If you want quality, that’ll be six-figure expensive, and even then, the person will be outsourcing much of the execution work. Plus, you’ll need to recruit the right person and manage them.
OK, the other option is to hire an agency. Hmmm, those guys are sharks. Remember the last time they came in, spent weeks spinning their wheels, charged a fortune for some fancy presentations before you realized they had no idea what your business was really about?
And those SEO and SEM reports – what do they even mean? Are you getting value there?
Bottom line: Employing an internal or outsourced marketing team is often too expensive, hard to attract, and difficult to manage.
So, what should SME’s do to build to their next level and perform like a big business?
Here’s the answer: a hybrid marketing service model that allows lean-budget businesses to access the benefits of a high-powered marketing team, for an affordable price, without all of the headaches.
We Turned Marketing Outsourcing Inside-Out
You’d expect that a business that’s been focused on SME businesses for 17 years would have learned a thing or two about what works and what doesn’t.
Understanding your pain points is exactly why Permission developed its Inside-OutHouse marketing services model.
This hybrid model differs from anything you’ve considered.
First, we place one of our highly credentialed Marketing Managers in-house with you part time to work right alongside your team and you.
This has a profound impact; the manager gets under the skin of your business to really understand it in a way no agency could. As well, the manager develops not just a rapport with your team, but a sense of responsibility to them. Yes, you get a fired-up asset at a fraction of the cost of an internal hire.
But it gets better. Unlike an internal hire who would have to go and find a range of specialist suppliers to service your marketing needs, this one comes with a fully integrated team already in place. The trust, responsiveness, working relationships are all there from day one.
One of the things we’ve found about SMEs is that they rarely have properly crafted and articulated, strategically sound marketing plans. So that’s the first phase of work: to deliver you a fully bespoke, detailed plan at a fixed fee. One that nails your value proposition, target priorities, brand plan, targets, performance metrics, execution plans and budgets.
At that stage we offer a break point. You can shop the plan around to other agencies or go onto an affordable monthly retainer which secures an agreed amount of ongoing face time with your new Marketing Manager in your office, managing the execution of your plan and liaising with you and your team s needed.
Any concerns about transparency are simply gone – your marketing manager is right there in your office, fully accountable and ready to report in detail to you at any time.
And the plan? We make it affordable by subsidizing it. Because we’re so confident you’ll be happy to execute it with us.
The time to make your SME stand out from the larger competition is now!
Over decades and many businesses large and small, Permission has created a proprietary strategic marketing framework that focuses the full range of marketing techniques to help SMEs attract, convert, and retain customers on a sustainable basis.
With Inside-OutHouse, your business will compete effectively not just with other SMEs, but with the biggest businesses in the parts of your marketplace that are growing fastest and delivering the greatest revenues! You’ll build a sustainable competitive edge, you’ll present with the best in the business, develop a deeper, stronger relationship with customers and be guided to new and fresh ideas.
Don’t let fluffed marketing hold you back. If your marketing’s, well, a little shithouse, Inside-OutHouse can turn it into a powerhouse!
We offer affordable modules for budgets within $50,000 – $100,000 so do not wait another day! Contact Permission now. We’re always ready to chat about Inside-OutHouse and what it can do to help your business!