STILL the most
Cost-effective marketing channel!

I need more better results for less spend!

Six ways email can make you more money

The best return on investment of any channel

You’ve probably heard self-appointed marketing gurus saying email’s dead – and offering you their much more expensive program instead!

Be very clear – no other marketing channel can offer you the kind of return on investment email marketing can.

Email marketing is the Volvo of marketing. It works, it’s safe, it does what it says it’ll do.

$40
Email
$7.30
Catalogs
$22.24
SEO
$19.72
Internet Display
$10.51
Mobile
$17
Keyword Ads
$2
Banner Ads

Neil Patel’s research shows the superior ROI of email marketing

We’ve sent millions of emails for hundreds of clients for 20 years. Here’s what we know:

  1. It’s doable – using proven everyday technologies.
  2. It’s cost effective – even the best enterprise-level platform, emailing costs peanuts.
  3. It makes money! Four times any other digital marketing channel (eMarketer).
  4. It maximises the value of your database – why leave money on the table?
  5. It’s accountable – track who opens each email, what they click on… and then follow them up - individually if you want.
  6. Not only does it drive traffic to your website, it drives the right traffic.

Get a free email consultation

Would you like as expert assessment of your current email marketing?
We’ll show you at least 10 ways to get better results

Work with Australia’s most experienced
email marketing agency

19 years is a long time in digital marketing! That’s how long Permission have been doing this since setting up shop as a specialist email marketing agency in Sydney back when it was the hot new thing! Today, we continue to make it work for our clients.

We offer:

  • End-to-end service including: campaign strategy, creative to platform technologies,
    automation and delivery
  • Technology partnerships with Act-On, Adestra and Marketo and deep expertise in
    Mail Chimp, Campaign Monitor, Hubspot, etc.
  • Proven results and success of previous email marketing campaigns e.g.
    • Stan (streaming TV)
      – Average open rate of emails improved 20%
      – Average click through rate increased 22%
    • True Value Solar
      – Leads generated by automated email campaign returned double the conversion rate of all other leads
    • Oztent (outdoor leisure goods wholesale)
      – Average open rate 22% above industry benchmark
      – Average click through rate of 17% above industry benchmark

Permission developed a campaign for an important product launch, refining a complex product to its essence and developing strong visuals. I'm happy to say the campaign was very effective, exceeding our sales targets.

Peter, Schindler Australia

Permission developed an engage-nurture-convert-support model across marketing and sales and integrating with our CRM system. Our sales conversions were significantly up.

David, True Value Solar

We left the brief entirely open and to their credit Permission surprised us with a highly cost-effective, nimble solution that exceeded our targets.

Gareth, Jirsch Sutherland

Permission developed a campaign for an important product launch, refining a complex product to its essence and developing strong visuals. I'm happy to say the campaign was very effective, exceeding our sales targets.

Peter, Schindler Australia

Permission developed an engage-nurture-convert-support model across marketing and sales and integrating with our CRM system. Our sales conversions were significantly up.

David, True Value Solar

We left the brief entirely open and to their credit Permission surprised us with a highly cost-effective, nimble solution that exceeded our targets.

Gareth, Jirsch Sutherland

Permission developed a campaign for an important product launch, refining a complex product to its essence and developing strong visuals. I'm happy to say the campaign was very effective, exceeding our sales targets.

Peter, Schindler Australia

Permission developed an engage-nurture-convert-support model across marketing and sales and integrating with our CRM system. Our sales conversions were significantly up.

David, True Value Solar

3 email marketing ROI statistics that’ll blow you away

  1. 81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for retention – Emarsys, 2018
  2. Email Open Rates across industries is 22.86%, compared to social media’s engagement rate of 0.58% – Optinmonster, 2020
  3. Email is more valuable than ever with an ROI of $42 for every dollar spent. Up from $38 in 2018! – Litmus, 2019

We’re Australia’s most experienced email marketing agency. Some of the businesses we work with:

Permission has rebranded to reflect our belief that better marketing happens from the inside out.

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