RETAIL MARKETING

Experience and insight

NEW SOLUTIONS FOR NEW RETAILING

Retail is in transition at best, turmoil at worst. Solid marketing strategy based on deep know-how is a must. We have decades of experience in working with retailers including Barbeques Galore, Gloria Jeans, Shoes & Sox, Esprit, Snooze, New Zealand Natural, Rebel Sport, Woolworths, Adairs, Radio rentals, Angus & Robertson, Priceline Pharmacy, Movenpik and many more.

We’ve adapted to new retail; we’ve opened ecommerce and social channels for retailers and moved them to integrated and even automated digital marketing models. Our retail know-how will help drive the growth you are after.

DON’T BELIEVE THE HYPE

Some old-model retailers like to believe that online has eclipsed physical retail. But despite its limitless reach, only 2 to 4% of ecommerce visits typically convert whereas specialty stores can aim for 24 to 28%. Even the assumption that millennials transact predominantly digitally is wrong.

What people want from their trip to the shops hasn’t changed much: seduction, gratification, discovery, personal service on-demand, sensory inspiration, social interaction, local-ness. Get physical retail right and it’s as alive as ever. Our planning and insights can help you refocus on what will work best. Our services include: Strategy, branding and marketing plans, CVP and brand positioning, Product and pricing strategy, Shopper funnel modelling, Demographic and geo targeting, Channel planning and media buying, Tracking and analytics.

RETAIL BRANDING

We have created, recreated and repositioned many brands and helped a number of them to where they were sold at great profit to their owners. Those sales were as driven as much by the value of the brand as the sales performance. Brand is a sustainable source of value and investing in it can yield great results.
Whilst retail brands are still important in attracting and retaining customers, so is the need to drive store traffic and sales. We call our approach Brandtailing. It means that that every dollar you invest in marketing works once for the sale and once for the brand – multiplying your return.

Digital Marketing for retail

A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”

– Billionaire co-founder of Intuit, Scott Cook


Our emails were sporadic, poorly executed and labour intensive. Permission developed an engage-nurture-convert-support model which they are fully automating across marketing and sales and integrating with our CRM system. Already our lead conversions are significantly up.

David McCallum - True Value Solar
Acting as both marketing manager and agency, the team led the strategic repositioning of our 100-year-old business. They transformed our brand and have driven it through every aspect of our promotions. We've grown a committed brand following and steadily built our position of diamond expertise.

Craig Moore - Hennings Jewellers
Permission developed the online and offline campaign materials for an important product launch. This entailed refining a complex product story down to its essence and developing visual around it. I'm happy to say the campaign was very effective, exceeding our sales targets.

Peter Darley - Schindler Australia
Permission applied significant creativity to our challenge: how to stand out amongst many other similar offerings. There's no doubt that nobody had done what we did!

Eddie Mahdi - Centrix
We needed a partner to guide us through a complex series of integrations across multiple platforms. Permission has a good understanding of our business needs and was able to deploy its wide array of skills to great effect. We're very pleased with their work on this project.

John Wilson - CeBIT
With tight deadlines and a number of platform owners, this project could have easily gone off the rails were it not for Permission’s focus and dedication. The results were delivered in time, on budget and are running without a hiccup.

Paul Logan - Dan Murphy’s
Acting as both marketing manager and agency, the team led the strategic repositioning of our 100-year-old business. They transformed our brand and have driven it through every aspect of our promotions. We grew a committed brand following and steadily built our position of diamond expertise.

Craig Moore – Hennings Jewellers
Permission worked with us on all facets of our new global website. They demonstrated teamwork and flexibility in supporting us through extensive stakeholder research and in realising the complex design requirements. Our new site presents our business in a user-friendly and contemporary way.

Duncan Bell - GHD
We came to Permission with a small budget needing a new identity for our new business but they delivered big budget strategic thinking and creativity, naming the business, creating the logo and applying the brand in marketing, on buildings, uniforms, vehicles and more.

Mark Peall - Animal Angels
We needed a cost effective way to drive leads for a new branch. We left the brief entirely open and to their credit Permission surprised us with telemarketing which proved to be a highly cost-effective, nimble solution that exceeded our targets.

Gareth Gammin, General Manager - Jirsch Sutherland
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live countries Vokalia and Consonantia, there live the blind texts.

John Smith, General Manager - True Value Solar