NEW SOLUTIONS FOR NEW RETAILING
Retail is in transition at best, turmoil at worst. Solid marketing strategy based on deep know-how is a must. We have decades of experience in working with retailers including Barbeques Galore, Gloria Jeans, Shoes & Sox, Esprit, Snooze, New Zealand Natural, Rebel Sport, Woolworths, Adairs, Radio rentals, Angus & Robertson, Priceline Pharmacy, Movenpik and many more.
We’ve adapted to new retail; we’ve opened ecommerce and social channels for retailers and moved them to integrated and even automated digital marketing models. Our retail know-how will help drive the growth you are after.
DON’T BELIEVE THE HYPE
Some old-model retailers like to believe that online has eclipsed physical retail. But despite its limitless reach, only 2 to 4% of ecommerce visits typically convert whereas specialty stores can aim for 24 to 28%. Even the assumption that millennials transact predominantly digitally is wrong.
What people want from their trip to the shops hasn’t changed much: seduction, gratification, discovery, personal service on-demand, sensory inspiration, social interaction, local-ness. Get physical retail right and it’s as alive as ever. Our planning and insights can help you refocus on what will work best. Our services include: Strategy, branding and marketing plans, CVP and brand positioning, Product and pricing strategy, Shopper funnel modelling, Demographic and geo targeting, Channel planning and media buying, Tracking and analytics.
We have created, recreated and repositioned many brands and helped a number of them to where they were sold at great profit to their owners. Those sales were as driven as much by the value of the brand as the sales performance. Brand is a sustainable source of value and investing in it can yield great results.
Whilst retail brands are still important in attracting and retaining customers, so is the need to drive store traffic and sales. We call our approach Brandtailing. It means that that every dollar you invest in marketing works once for the sale and once for the brand – multiplying your return.
Digital Marketing for retail
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”
– Billionaire co-founder of Intuit, Scott Cook
David McCallum - True Value Solar
Craig Moore - Hennings Jewellers
Peter Darley - Schindler Australia
Eddie Mahdi - Centrix
John Wilson - CeBIT
Paul Logan - Dan Murphy’s
Craig Moore – Hennings Jewellers
Duncan Bell - GHD
Mark Peall - Animal Angels
Gareth Gammin, General Manager - Jirsch Sutherland
John Smith, General Manager - True Value Solar