
Building A Brand, Building A Website: Same Same?
Building a brand used to be pretty straightforward (if rather expensive)! Name. Logo. Tagline. A series of print ads. 48 sheets all over town (that’s billboards, dear reader), a few TV ads and you’re off …

You’re selling to goldfish!
Did you know that the average time spent on any website is just 15 seconds? And that it takes under 0.5 seconds to form a first impression of a business? It’s official. Goldfish have longer …