Are You on Board with Social Commerce, or Being Left Behind?
Social media crept into our lives over a decade ago, and rapidly established itself first as a place for social interaction, then as a platform for content sharing and advertising and now – as somewhere …
Transforming your subscribers into long term brand ambassadors
As the year is now in full swing, many email marketers will be taking stock of the year’s performance and looking for ideas which could provide a welcome boost to KPIs. Yet one of the …
How Accountants Leverage the Social Space to Generate Sales
Social media has traditionally been considered as the domain of young, hip, technologically-savvy brands – about as far away from accounting firms as one could imagine! But the 2017 Sensis Social Media Report* tells us …
Adapting to disruption – Essential Strategies for Accountants
There are over 32,573 accounting firms across Australia, with that number only increasing*. It was once easy for accountants to rely on referrals and flourish, but with the industry as it is today, this is …
Digital advertising – reaching customers in the “now” moment of their decision
‘Reach customers with the right message, in the right place, at the right time’. This is something we hear endlessly, but is it really that important? You can get by with ‘business as usual’ marketing, …
LinkedIn releases hot new targeting and lead gen tools. Here’s everything you need to know
Up until now the only way you could reach prospects on LinkedIn was through search, simply hunting them down according to their industry, location, job title or company – there’s a missing link here. When …
Social Selling for Accountants Using LinkedIn
With big changes causing instability and uncertainty, accountants are looking for opportunities to improve and stablise their businesses by responding to new conditions, and rightfully so. The bottom line is: how do you not just …
