The Difference Between Sales Automation Software and CRM
When we speak to manufacturing businesses about sales automation software, there’s often a lot of confusion around the difference between Customer Relationship Management (CRM) software and sales automation software. It’s easy to see why – …
Why Are So Few Manufacturing Businesses Using Sales Automation Software?
It’s official – manufacturing businesses are falling behind other industries when it comes to the adoption of digital marketing technology, according to a recent survey by Act On. With only 21% of manufacturing businesses using …
Top 3 Opportunities for Manufacturing Businesses to Adopt Sales Automation
Marketing and sales have developed in recent years, but many manufacturing businesses are yet to catch up. With the predicted evolution of the Australian manufacturing industry towards becoming more export-focused and technologically advanced, now is …
5 Ways Sales Automation Tools Can Help Manufacturing Companies
A sales automation tool won’t replace your sales staff, but it will help them do their job better. From qualifying leads and sending follow up emails, to scheduling appointments and demos, you can do more …
What is Sales Automation and How Can it Benefit Your Manufacturing Business?
Automation has driven the progress of the manufacturing industry for decades. As technology develops, front and back end processes are constantly evolving to become faster, more efficient and cost-effective. With the development of digital technologies …
How Marketing Automation Can Help Smaller Businesses
Marketing automation is rapidly becoming an essential tool, even for smaller businesses. One of the biggest difficulties of running a business is completing all of the essential tasks each day, while also engaging with customers …
5 Ways to Boost Your Post Silly Season Marketing
Why dread the post holiday season retail slump? This seasonal lull offers a host of marketing opportunities. It’s a prime time to shake out your digital marketing strategy and lay a strong foundation for the …
Accountants: Enter a world where clients come to you
Cold calling from the phone book used to be a common method of getting new clients through the doors, but if you’ve ever tried it, you know just how hard it can be. Even the …
Retail’s new best buddies: Marketing and IT
Marketing and IT have no choice but to work together, especially in the retail industry. However, there’s an issue; 78% of IT people think they work collaboratively with marketing, but only 58% of marketers agree …
Tracking Customers In The Retail Environment
Ever wondered what your customers were doing on your website, with your emails or in social and in and around your store but didn’t want to ask? Well now you can know, and it’s a …