Brand

Why B2B Companies Must Invest In Brand Too

When people think “brand” they often think “logo”. The golden arches of McDonald’s, the Nike Swoosh – those iconic symbols that instantly call a company to mind. But a logo, name, symbol or design is …

Combine Accounting and Marketing

Generate success: Combine Accounting and Marketing

Accounting and marketing are an unlikely combination, however they can be an effective pairing. With the accounting industry experiencing disruption, accountants need to CHANGE their approach. With competition increasing, and traditional methods such as referrals …