Marketing tools are a waste of money 🗑

Marketing tactics = Waste of Time ⏰ If you’re a business owner, you’ve probably heard this over and over: “If you want your marketing to work, you HAVE to use this new tactic!” But you …

How to avoid an attack of the zombie values

I sometimes get asked to articulate organisational values statements for clients who want to explore the role they can play in positive company culture. The first thing I say is “I can’t tell you what …

Brand

Why B2B Companies Must Invest In Brand Too

When people think “brand” they often think “logo”. The golden arches of McDonald’s, the Nike Swoosh – those iconic symbols that instantly call a company to mind. But a logo, name, symbol or design is …