Difficult roads lead to beautiful destinations. Part 2

Seven Steps To Better Marketing – Part 2

For those of you who missed the first part of this article, here’s a quick recap:   We defined the three essential prerequisites for ‘Better Marketing’ as:  hire an experienced strategic marketing brain, bring them into …

Difficult roads lead to beautiful destinations

Seven Steps To Better Marketing

You’ve heard of the expression ‘being in the flow’, or ‘in the zone’, well Better Marketing is kind of like that. It’s when every aspect of marketing your business is working just about perfectly. When …

Marketing budget

How Much Should You Spend On Marketing?

As much as you need, to grow your business, at the rate you want. It’s pretty much as simple as that. But that’s not the answer you’re looking for.  You’re looking for a percentage. A …