Nobody Said Marketing Was Easy.

We’ve just all been told it’s necessary no matter what. Here’s the secret: Marketing ISN’T necessary. Bad marketing, irrelevant marketing, and tone-deaf marketing won’t get you anywhere. The only marketing that’s necessary is marketing that …

How to avoid an attack of the zombie values

I sometimes get asked to articulate organisational values statements for clients who want to explore the role they can play in positive company culture. The first thing I say is “I can’t tell you what …

Brand

Why B2B Companies Must Invest In Brand Too

When people think “brand” they often think “logo”. The golden arches of McDonald’s, the Nike Swoosh – those iconic symbols that instantly call a company to mind. But a logo, name, symbol or design is …

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