Nobody Said Marketing Was Easy.
We’ve just all been told it’s necessary no matter what. Here’s the secret: Marketing ISN’T necessary. Bad marketing, irrelevant marketing, and tone-deaf marketing won’t get you anywhere. The only marketing that’s necessary is marketing that …
How to avoid an attack of the zombie values
I sometimes get asked to articulate organisational values statements for clients who want to explore the role they can play in positive company culture. The first thing I say is “I can’t tell you what …
Why B2B Companies Must Invest In Brand Too
When people think “brand” they often think “logo”. The golden arches of McDonald’s, the Nike Swoosh – those iconic symbols that instantly call a company to mind. But a logo, name, symbol or design is …
Talkin’ About Their Generation: How to Engage in a New World
Consumers no longer sit at home, ready to receive whatever marketing messages we think are important! In the new digital world, consumers run the show – they browse for the info they need to solve …
How Creating the Right Email Experience Will Boost Conversion
There are three keys to creating the right customer experience to improve your email conversion, and none of them involve an “experience” in the everyday sense of the word! (“Millennials value experiences over possessions!” or …
Transforming your subscribers into long term brand ambassadors
As the year is now in full swing, many email marketers will be taking stock of the year’s performance and looking for ideas which could provide a welcome boost to KPIs. Yet one of the …
The three most important steps to becoming an omni-channel retailer
If you understand why omni-channel retailing is so important (and as eCommerce and mobile use continues to grow why wouldn’t you), the next step is what to do about it. Maybe you’re not sure where …
5 Ways to Boost Your Post Silly Season Marketing
Why dread the post holiday season retail slump? This seasonal lull offers a host of marketing opportunities. It’s a prime time to shake out your digital marketing strategy and lay a strong foundation for the …
How to Make Your Small Business Look Like a Big Business
Now that we live in a global digital village, you’re no longer just competing with the other businesses in your area. You’re competing with the best in the world. But before you panic, there’s good …
How Function vs Experience Dictate the Shopping Journey
Whatever your retail offering, it’s a pretty safe bet that one thing concerns you more than anything else – the ever-increasing competition. In 2017’s retail landscape, global retailers are more present than ever. From Amazon …
