Building The Right Database: Why Size Doesn’t Always Matter
People get freaked about size when it comes to their database. They have 30,000 email subscribers, a LinkedIn following of 6,000 and 100,000 followers on Facebook and Instagram they might as well be a Kardashian! …
5 Ways to Boost Your Post Silly Season Marketing
Why dread the post holiday season retail slump? This seasonal lull offers a host of marketing opportunities. It’s a prime time to shake out your digital marketing strategy and lay a strong foundation for the …
Sort Out Your Email Database in Time for Christmas Profits
Is your email database in need of some fattening up for Christmas? Like many retailers, you probably bank most of your yearly sales during the peak festive season – and it’s just around the corner. …
Unlocking the value of your database in tough times
Many companies have accumulated a wealth of data… but have no idea what to do with it. If you thought something was valuable wouldn’t you nurture and manage it effectively? Ninety-five per cent of companies …
