Talkin’ About Their Generation: How to Engage in a New World
Consumers no longer sit at home, ready to receive whatever marketing messages we think are important! In the new digital world, consumers run the show – they browse for the info they need to solve …
How Creating the Right Email Experience Will Boost Conversion
There are three keys to creating the right customer experience to improve your email conversion, and none of them involve an “experience” in the everyday sense of the word! (“Millennials value experiences over possessions!” or …
Why Trust Is the Key to Customer Loyalty
It’s Marketing 101: The marketer’s two jobs are customer acquisition and loyalty/retention. When it comes to retention, there’s an often-overlooked factor that plays an over-sized role: trust. Trust comes from a relationship and it …
Tips and inspiration for your birthday emails
As marketers, we have different objectives to achieve. However, we all know that our main objective is to improve our conversion rates. To achieve this, we spend our time developing an email marketing strategy, creating …
How to Make Your Small Business Look Like a Big Business
Now that we live in a global digital village, you’re no longer just competing with the other businesses in your area. You’re competing with the best in the world. But before you panic, there’s good …
How Function vs Experience Dictate the Shopping Journey
Whatever your retail offering, it’s a pretty safe bet that one thing concerns you more than anything else – the ever-increasing competition. In 2017’s retail landscape, global retailers are more present than ever. From Amazon …
Customer Lifecycle Optimisation: Why It Matters And How To Improve It
“A chain is only as strong as its weakest link.” It’s a quote we’ve all heard before, but it holds a clue about how to improve your sales funnel – and your overall marketing program. …
Tracking Customers In The Retail Environment
Ever wondered what your customers were doing on your website, with your emails or in social and in and around your store but didn’t want to ask? Well now you can know, and it’s a …
Study reveals Millennials demand in-store tech and Gen Z won’t shop in your store unless you have WIFI
Don’t underestimate the power of Generation Z on customer spending and the difference this could make to your business. Not only have they been born with a smartphone in hand, but a new 2017 study …
Digital advertising – reaching customers in the “now” moment of their decision
‘Reach customers with the right message, in the right place, at the right time’. This is something we hear endlessly, but is it really that important? You can get by with ‘business as usual’ marketing, …
