Brand Refresh: A-grade Investment Or Waste Of Money?
A brand refresh is like a makeover for your business. Sure, the outward signs of a refresh might include a new logo, tagline, key messages, and even office décor. But there’s much more to it …
Talkin’ About Their Generation: How to Engage in a New World
Consumers no longer sit at home, ready to receive whatever marketing messages we think are important! In the new digital world, consumers run the show – they browse for the info they need to solve …
Why Trust Is the Key to Customer Loyalty
It’s Marketing 101: The marketer’s two jobs are customer acquisition and loyalty/retention. When it comes to retention, there’s an often-overlooked factor that plays an over-sized role: trust. Trust comes from a relationship and it …
5 Ways to Boost Your Post Silly Season Marketing
Why dread the post holiday season retail slump? This seasonal lull offers a host of marketing opportunities. It’s a prime time to shake out your digital marketing strategy and lay a strong foundation for the …
Create unique customer experiences using in-store technology
Now, more than ever, you really need to convert every store visit into a sale, right? You work so hard and spend so much to generate foot traffic but are you doing everything possible to …
The Digital Customer Experience In The Retail Environment
With a Smartphone in hand and the capability to seek the best deals and make a purchase with the click of a button, strategic shoppers have taken a liking to online shopping and adopted behaviours …
Are you in our out: Social Commerce
We’re moving towards a point where social networks will become as significant as traditional networks. By 2025, it will be unlikely that anyone will be able to survive without being part of some kind of …
