Tips and inspiration for your birthday emails

Tips and inspiration for your birthday emails

As marketers, we have different objectives to achieve. However, we all know that our main objective is to improve our conversion rates. To achieve this, we spend our time developing an email marketing strategy, creating …

Demand Generation Podcast – Part 2

Demand Generation Podcast – Part 2

In a recent Act-On Conversation, Jay Hidalgo and Atri Chatterjee defined demand generation and talked about how personas, sales and marketing alignment, and content marketing are a trifecta for successful demand generation. In Part 1 …

Demand Generation Podcast – Part 1

Demand Generation Podcast – Part 1

Recently I had the opportunity to moderate an Act-On Conversation on demand generation. The Conversationalists, Jay Hidalgo and Atri Chatterjee, defined demand generation and talked about how personas, sales and marketing alignment, and content marketing …

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