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The latest trend I’ve been seeing in email marketing is the use of “organic shapes”, which is when designers use shapes inspired by nature to break up their email designs. Think abstract curved lines and soft blobs to make minimal designs more dynamic and to draw attention.

An email service provider can only provide you the functionality to send mass blasts and track open rates, but this is not scalable.

With Marketing Automation, you have access to powerful features like lead scoring, analytics, personalisation, maximise conversions etc.

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