Brand

Why B2B Companies Must Invest In Brand Too

When people think “brand” they often think “logo”. The golden arches of McDonald’s, the Nike Swoosh – those iconic symbols that instantly call a company to mind. But a logo, name, symbol or design is …

Marketing Automation for Accountants

Marketing Automation for Accountants

Accountants aren’t marketers, but that doesn’t mean they should give up marketing. Marketing automation is the best tool that accountants can use to better communicate with current clients, attract new clients, increase revenue and foster …

Combine Accounting and Marketing

Generate success: Combine Accounting and Marketing

Accounting and marketing are an unlikely combination, however they can be an effective pairing. With the accounting industry experiencing disruption, accountants need to CHANGE their approach. With competition increasing, and traditional methods such as referrals …

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