NEXT CASE STUDY
Next Case Study

True Value Solar

Full Brand and Marketing Strategy

The Problem

True Value Solar’s tired old brand was no longer resonating and their yell and sell approach was alienating and ineffective. New management wanted to refocus the business and start engaging meaningfully with the market. They came to us for help – clearly they needed a complete strategic overhaul.

The Solution

  • Created a new brand strategy, including rebrand and revised values that moved the focus from hard selling to helping customer into solar
  • Developed a permission-based automated prospect nurturing funnel featuring educational content that deepened with the engagement levels
  • Rewrote the marketing and media plans
  • Created a new rewards partnership with Qantas
  • Overhauled every piece of collateral from office décor to user manuals

 

 

The Results

  • Lead to sales conversion percentage doubled
  • Record web traffic
  • New levels of staff engagement

 

 

What We Did

TRUE VALUE SOLAR

Our branding process involves collecting insights from stakeholders, reviewing the competition and identifying authentic, sustainable and resonant points of difference. For True Value Solar it was all about standing up for people’s right to energy independence through solar power. Once articulated into a full brand strategy, this informed the logo development as well as tone of voice and look and feel. This was rolled out across the spectrum of materials from website to technical manuals.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live countries Vokalia and Consonantia, there live the blind texts.

John Smith, General Manager - True Value Solar
PROOF

More Case Studies

Schindler Australia

Product Launch and Lead Generation Campaign

Centrix

Grown up pester power

CeBIT

Integrating Financial and Marketing Platforms; Data and Process Automation

Dan Murphy's

Data and process integration

Hennings Jewellers

A total retail refresh

GHD

Re-engineering

Animal Angels

Renaming and rebranding a mega-vet business

Jirsch Sutherland

Local Area Marketing

True Value Solar

Full Brand and Marketing Strategy