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Schindler Australia

Product Launch and Lead Generation Campaign

The Problem

Schindler Lifts wanted to launch a new monitoring and comms device that will enhance the safety of lifts after nbn connection.

The Solution

  • We identified Schindler’s existing customer base as the first priority, thus needed to persuade people they should upgrade. The database needed a bit of work to extract good data, and given the low involvement nature of lift technology, we decided to target building managers using a physical mailer to attract attention.
  • The creative identified the fear of people being trapped in a lift as being the most likely to cut through.
  • The mailer drove readers to a microsite that we created, along with a range of downloadable information resources. We also created a follow-up call strategy for Schindler’s sales team.

 

The Results

The results exceeded target.

Overachieved response rate in excess of 50% forcing the business to add additional resources to keep up with the quote requests.

The bottom line was the campaign far exceeded conversion targets and catapulted Schindler Australia into a global leader position in their new IOT / Communications product.

Permission developed the online and offline campaign materials for an important product launch. This entailed refining a complex product story down to its essence and developing visual around it. I'm happy to say the campaign was very effective, exceeding our sales targets.

Peter Darley - Schindler Australia
PROOF

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