Hennings Jewellers

A total retail refresh

The Problem

This 100 year old business came to us looking their age! New owners wanted to bring the brand up to date to better engage the shoppers in the new centres where their several stores are located – and of course to accelerate sales growth, particularly in fine diamond jewellery.


The Solution

Strategising around the aspirational needs of the diamond buyer, we started with a total rebrand and packaging redesign, developed the marketing strategy and plan, built a new ecommerce site, opened up social channels, created content, video, point-of-sale, EDM, promotions, ads and everything in between; a genuine integrated full service – we are Hennings’ outsourced marketing manager as well as agency.


The Results

Over the four years we’ve provided end-to-end services to Hennings, they’ve gone from strength-to-strength with sales trending up across the period, hitting double figures in some years, well above industry levels.

What We Did

When this 100 year old jewellery retailer came to us it was looking its age! We developed a positioning strategy, updated the brand and packaging, contributed to store design, built the ecommerce website and executed a highly effective integrated marketing program across all digital channels, selected major media and in the centres. We created a committed loyalty membership, ran social media programs and competitions and created content, video, point-of-sale, EDM, promotions, ads and everything in between.

Acting as both marketing manager and agency, the team led the strategic repositioning of our 100-year-old business. They transformed our brand and have driven it through every aspect of our promotions. We grew a committed brand following and steadily built our position of diamond expertise.

Craig Moore – Hennings Jewellers

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