The Problem
Multiple platforms used for event registration, sales and transaction management meant that:
- Data was poorly managed and manually handled multiple times; human errors and dirty data resulted
- Finance team spends hours ensuring invoices are correct and manually managing customers’ changed orders
- Limited reporting made it challenging to track performance against sales forecasts
The Solution
- Permission’s data systems experts integrated CEBIT’s multiple data sources with its business management solutions
- This involved integrating MYOB with HubSpot, Salesforce and Etouches by leveraging Zapier .NET C# 4.7, MVC API and MSSQL databases
- Our end-to-end integration ensured data consistency through all processes and created automatic updating of accounting and financial records in real time
- By automating the sales onboarding and financial management processes we allowed CEBIT to reduce their resource overhead
The Results
- Accurate data maintained and accessible in real time
- Significant reduction in time required to manage financial processes resulted in redeployment of human resources to more productive roles
- Better accountability in the business
- Faster and more accurate reporting with enhanced management ability to adjust to performance tracking



We needed a partner to guide us through a complex series of integrations across multiple platforms. Permission has a good understanding of our business needs and was able to deploy its wide array of skills to great effect. We're very pleased with their work on this project.
John Wilson - CeBIT
John Wilson - CeBIT