Animal Angels

Renaming and rebranding a mega-vet business

The Problem

Brisbane’s Marburg Vet Clinic decided to step up and invest in building a new state-of-the-art faculty. It’s brand however didn’t reflect the scale or scope of the new business ambition.




The Results

  • Increase in customer interaction though social, a lot of positive sentiment secured
  • New business successfully launched with strong revenues from day one, so much so the biggest issue was recruiting additional vets



The Solution

  • Identified the key differentiators in the business – the levels of care and a holistic approach to animal wellness
  • Named and designed a new brand that better reflected the approach and injected memorability and personality
  • Applied branding to buildings, vehicle livery and all marketing collateral
  • Created new social media entities and smoothed migration of current customers to new brand identity through carefully crafted comms, moderating enquiries and concerns


We came to Permission with a small budget needing a new identity for our new business but they delivered big budget strategic thinking and creativity, naming the business, creating the logo and applying the brand in marketing, on buildings, uniforms, vehicles and more.

Mark Peall - Animal Angels

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