Talkin’ About Their Generation: How to Engage in a New World
Consumers no longer sit at home, ready to receive whatever marketing messages we think are important! In the new digital world, consumers run the show – they browse for the info they need to solve …
How Gmail’s New Opt-Out Feature Forces You To Love Your Email List
Since Google is recently implementing updates on Gmail, including a new ‘passive opt-out’ feature, now – more than ever – you need to treat your email subscribers like a lover! Say you have an email …
Building The Right Database: Why Size Doesn’t Always Matter
People get freaked about size when it comes to their database. They have 30,000 email subscribers, a LinkedIn following of 6,000 and 100,000 followers on Facebook and Instagram they might as well be a Kardashian! …
How Creating the Right Email Experience Will Boost Conversion
There are three keys to creating the right customer experience to improve your email conversion, and none of them involve an “experience” in the everyday sense of the word! (“Millennials value experiences over possessions!” or …
Knowing Current Clients Helps Accountants Attract New Ones: Top 6 Tips
If you’re like the average accounting practice, you probably have somewhere between 700 and 1,000 clients; be they individuals or small businesses. You’re also probably trying to get more of the same – more clients, …
Accountants: Enter a world where clients come to you
Cold calling from the phone book used to be a common method of getting new clients through the doors, but if you’ve ever tried it, you know just how hard it can be. Even the …
How Accountants Leverage the Social Space to Generate Sales
Social media has traditionally been considered as the domain of young, hip, technologically-savvy brands – about as far away from accounting firms as one could imagine! But the 2017 Sensis Social Media Report* tells us …
Adapting to disruption – Essential Strategies for Accountants
There are over 32,573 accounting firms across Australia, with that number only increasing*. It was once easy for accountants to rely on referrals and flourish, but with the industry as it is today, this is …
Marketing Automation for Accountants
Accountants aren’t marketers, but that doesn’t mean they should give up marketing. Marketing automation is the best tool that accountants can use to better communicate with current clients, attract new clients, increase revenue and foster …
Generate success: Combine Accounting and Marketing
Accounting and marketing are an unlikely combination, however they can be an effective pairing. With the accounting industry experiencing disruption, accountants need to CHANGE their approach. With competition increasing, and traditional methods such as referrals …