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STRATEGIC AND CREATIVE MARKETING

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STRATEGIC AND CREATIVE MARKETING

Author: Pam Neely

Customer Lifecycle Optimisation: Why It Matters And How To Improve It

Customer Lifecycle Optimisation: Why It Matters And How To Improve It

“A chain is only as strong as its weakest link.” It’s a quote we’ve all heard before, but it holds a clue about how to improve your sales funnel – and your overall marketing program. …

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7 Classic Email Marketing Mistakes – And How to Avoid Them

7 Classic Email Marketing Mistakes – And How to Avoid Them

Everybody makes mistakes. Some are big. Some are little. Many are avoidable. In email, there are so many mistakes you can make that to list them all would turn this blog post into a short …

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Make sure to include these when building your email newsletter:

- Subject Lines: Clearly introduces enticing and relevant topics

- Pre-header or Snippet: Supports your email subject line to help encourage the open

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Here are three practice areas that marketing experts have identified as important to consider with marketing:

1.    Think big and think strategically
2.    Put your target markets needs ahead of your own needs
3.    Develop world class content

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