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STRATEGIC AND CREATIVE MARKETING

Author: Pam Neely

Customer Lifecycle Optimisation: Why It Matters And How To Improve It

Customer Lifecycle Optimisation: Why It Matters And How To Improve It

“A chain is only as strong as its weakest link.” It’s a quote we’ve all heard before, but it holds a clue about how to improve your sales funnel – and your overall marketing program. …

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7 Classic Email Marketing Mistakes – And How to Avoid Them

7 Classic Email Marketing Mistakes – And How to Avoid Them

Everybody makes mistakes. Some are big. Some are little. Many are avoidable. In email, there are so many mistakes you can make that to list them all would turn this blog post into a short …

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The latest trend I’ve been seeing in email marketing is the use of “organic shapes”, which is when designers use shapes inspired by nature to break up their email designs. Think abstract curved lines and soft blobs to make minimal designs more dynamic and to draw attention.

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An email service provider can only provide you the functionality to send mass blasts and track open rates, but this is not scalable. 

With Marketing Automation, you have access to powerful features like lead scoring, analytics, personalisation, maximise conversions etc.

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