Hiring A New Marketing Consultant Isn’t Easy.
Hiring A New Marketing Consultant Isn’t Easy. We hired one last week on behalf of a client. And she already created a problem. She’s remote. She’s young. And ambitious. She took control of a meeting …
Marketing tools are a waste of money 🗑
Marketing tactics = Waste of Time ⏰ If you’re a business owner, you’ve probably heard this over and over: “If you want your marketing to work, you HAVE to use this new tactic!” But you …
💀 Your Marketing Strategy Is Really Just Tactics 💀
Nowadays, we have a major problem with the S-word. The word “strategy” is so overused that it’s become almost completely meaningless. Too often, marketers irresponsibly use “strategy” when they really mean “tactics.” They’ll tell you: …
How to avoid an attack of the zombie values
I sometimes get asked to articulate organisational values statements for clients who want to explore the role they can play in positive company culture. The first thing I say is “I can’t tell you what …
Are You on Board with Social Commerce, or Being Left Behind?
Social media crept into our lives over a decade ago, and rapidly established itself first as a place for social interaction, then as a platform for content sharing and advertising and now – as somewhere …
Demand Generation Podcast – Part 2
In a recent Act-On Conversation, Jay Hidalgo and Atri Chatterjee defined demand generation and talked about how personas, sales and marketing alignment, and content marketing are a trifecta for successful demand generation. In Part 1 …
Demand Generation Podcast – Part 1
Recently I had the opportunity to moderate an Act-On Conversation on demand generation. The Conversationalists, Jay Hidalgo and Atri Chatterjee, defined demand generation and talked about how personas, sales and marketing alignment, and content marketing …
Customer Lifecycle Optimisation: Why It Matters And How To Improve It
“A chain is only as strong as its weakest link.” It’s a quote we’ve all heard before, but it holds a clue about how to improve your sales funnel – and your overall marketing program. …
Social Selling for Accountants Using LinkedIn
With big changes causing instability and uncertainty, accountants are looking for opportunities to improve and stablise their businesses by responding to new conditions, and rightfully so. The bottom line is: how do you not just …
Are You Ready for Marketing Automation?
In recent years many businesses and other organisations have jumped on marketing automation (MA) technology, and it’s easy to see why. MA allows most marketers to get more done in less time. And here’s …
