Marketing tools are a waste of money 🗑

Marketing tactics = Waste of Time ⏰ If you’re a business owner, you’ve probably heard this over and over: “If you want your marketing to work, you HAVE to use this new tactic!” But you …

How to avoid an attack of the zombie values

I sometimes get asked to articulate organisational values statements for clients who want to explore the role they can play in positive company culture. The first thing I say is “I can’t tell you what …

Demand Generation Podcast – Part 2

Demand Generation Podcast – Part 2

In a recent Act-On Conversation, Jay Hidalgo and Atri Chatterjee defined demand generation and talked about how personas, sales and marketing alignment, and content marketing are a trifecta for successful demand generation. In Part 1 …

Demand Generation Podcast – Part 1

Demand Generation Podcast – Part 1

Recently I had the opportunity to moderate an Act-On Conversation on demand generation. The Conversationalists, Jay Hidalgo and Atri Chatterjee, defined demand generation and talked about how personas, sales and marketing alignment, and content marketing …

Social Selling for Accountants Using LinkedIn

Social Selling for Accountants Using LinkedIn

With big changes causing instability and uncertainty, accountants are looking for opportunities to improve and stablise their businesses by responding to new conditions, and rightfully so. The bottom line is: how do you not just …

Are You Ready for Marketing Automation?

Are You Ready for Marketing Automation?

In recent years many businesses and other organisations have jumped on marketing automation (MA) technology, and it’s easy to see why. MA allows most marketers to get more done in less time.   And here’s …

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