How to avoid an attack of the zombie values
I sometimes get asked to articulate organisational values statements for clients who want to explore the role they can play in positive company culture. The first thing I say is “I can’t tell you what …
Are You on Board with Social Commerce, or Being Left Behind?
Social media crept into our lives over a decade ago, and rapidly established itself first as a place for social interaction, then as a platform for content sharing and advertising and now – as somewhere …
Demand Generation Podcast – Part 2
In a recent Act-On Conversation, Jay Hidalgo and Atri Chatterjee defined demand generation and talked about how personas, sales and marketing alignment, and content marketing are a trifecta for successful demand generation. In Part 1 …
Demand Generation Podcast – Part 1
Recently I had the opportunity to moderate an Act-On Conversation on demand generation. The Conversationalists, Jay Hidalgo and Atri Chatterjee, defined demand generation and talked about how personas, sales and marketing alignment, and content marketing …
Customer Lifecycle Optimisation: Why It Matters And How To Improve It
“A chain is only as strong as its weakest link.” It’s a quote we’ve all heard before, but it holds a clue about how to improve your sales funnel – and your overall marketing program. …
Social Selling for Accountants Using LinkedIn
With big changes causing instability and uncertainty, accountants are looking for opportunities to improve and stablise their businesses by responding to new conditions, and rightfully so. The bottom line is: how do you not just …
Are You Ready for Marketing Automation?
In recent years many businesses and other organisations have jumped on marketing automation (MA) technology, and it’s easy to see why. MA allows most marketers to get more done in less time. And here’s …
Unlocking the value of your database in tough times
Many companies have accumulated a wealth of data… but have no idea what to do with it. If you thought something was valuable wouldn’t you nurture and manage it effectively? Ninety-five per cent of companies …
How retail needs to up its digital game further to thrive not survive
The year is 2017, it’s summer in Australia and its stinking hot. You don’t have air conditioning and are in need of a fan that will fit into your tiny apartment. You check websites that …
Start Listening and Stop being Boring!
Are you a marketer who is tired of customers being unhappy with your brand and are experiencing low engagement and response rates? Not sure where you are going wrong or what to do next? It …