How to avoid an attack of the zombie values

I sometimes get asked to articulate organisational values statements for clients who want to explore the role they can play in positive company culture. The first thing I say is “I can’t tell you what …

Demand Generation Podcast – Part 2

Demand Generation Podcast – Part 2

In a recent Act-On Conversation, Jay Hidalgo and Atri Chatterjee defined demand generation and talked about how personas, sales and marketing alignment, and content marketing are a trifecta for successful demand generation. In Part 1 …

Demand Generation Podcast – Part 1

Demand Generation Podcast – Part 1

Recently I had the opportunity to moderate an Act-On Conversation on demand generation. The Conversationalists, Jay Hidalgo and Atri Chatterjee, defined demand generation and talked about how personas, sales and marketing alignment, and content marketing …

Social Selling for Accountants Using LinkedIn

Social Selling for Accountants Using LinkedIn

With big changes causing instability and uncertainty, accountants are looking for opportunities to improve and stablise their businesses by responding to new conditions, and rightfully so. The bottom line is: how do you not just …

Are You Ready for Marketing Automation?

Are You Ready for Marketing Automation?

In recent years many businesses and other organisations have jumped on marketing automation (MA) technology, and it’s easy to see why. MA allows most marketers to get more done in less time.   And here’s …

Start Listening and Stop being Boring!

Start Listening and Stop being Boring!

Are you a marketer who is tired of customers being unhappy with your brand and are experiencing low engagement and response rates? Not sure where you are going wrong or what to do next? It …