Nobody Said Marketing Was Easy.

We’ve just all been told it’s necessary no matter what. Here’s the secret: Marketing ISN’T necessary. Bad marketing, irrelevant marketing, and tone-deaf marketing won’t get you anywhere. The only marketing that’s necessary is marketing that …

You’re selling to goldfish!

Did you know that the average time spent on any website is just 15 seconds? And that it takes under 0.5 seconds to form a first impression of a business? It’s official. Goldfish have longer …

Make your website work harder

Harder Working Websites – Your website needs to work harder in every dimension!

Your website is your business window to the world. But that’s no longer enough. Now it has to work so much harder. For starters, it needs to: Engage in two seconds Convert browsers into leads Give you tools to activate leads to sale Get you found by Google Let you manage it all effortlessly That’s a lot. But that’s how we make websites …

Marketing tools are a waste of money 🗑

Marketing tactics = Waste of Time ⏰ If you’re a business owner, you’ve probably heard this over and over: “If you want your marketing to work, you HAVE to use this new tactic!” But you …

How to avoid an attack of the zombie values

I sometimes get asked to articulate organisational values statements for clients who want to explore the role they can play in positive company culture. The first thing I say is “I can’t tell you what …

Demand Generation Podcast – Part 2

Demand Generation Podcast – Part 2

In a recent Act-On Conversation, Jay Hidalgo and Atri Chatterjee defined demand generation and talked about how personas, sales and marketing alignment, and content marketing are a trifecta for successful demand generation. In Part 1 …

Demand Generation Podcast – Part 1

Demand Generation Podcast – Part 1

Recently I had the opportunity to moderate an Act-On Conversation on demand generation. The Conversationalists, Jay Hidalgo and Atri Chatterjee, defined demand generation and talked about how personas, sales and marketing alignment, and content marketing …