Nobody Said Marketing Was Easy.
We’ve just all been told it’s necessary no matter what. Here’s the secret: Marketing ISN’T necessary. Bad marketing, irrelevant marketing, and tone-deaf marketing won’t get you anywhere. The only marketing that’s necessary is marketing that …
You’re selling to goldfish!
Did you know that the average time spent on any website is just 15 seconds? And that it takes under 0.5 seconds to form a first impression of a business? It’s official. Goldfish have longer …
Harder Working Websites – Your website needs to work harder in every dimension!
Your website is your business window to the world. But that’s no longer enough. Now it has to work so much harder. For starters, it needs to: Engage in two seconds Convert browsers into leads Give you tools to activate leads to sale Get you found by Google Let you manage it all effortlessly That’s a lot. But that’s how we make websites …
Hiring A New Marketing Consultant Isn’t Easy.
Hiring A New Marketing Consultant Isn’t Easy. We hired one last week on behalf of a client. And she already created a problem. She’s remote. She’s young. And ambitious. She took control of a meeting …
Marketing tools are a waste of money 🗑
Marketing tactics = Waste of Time ⏰ If you’re a business owner, you’ve probably heard this over and over: “If you want your marketing to work, you HAVE to use this new tactic!” But you …
💀 Your Marketing Strategy Is Really Just Tactics 💀
Nowadays, we have a major problem with the S-word. The word “strategy” is so overused that it’s become almost completely meaningless. Too often, marketers irresponsibly use “strategy” when they really mean “tactics.” They’ll tell you: …
How to avoid an attack of the zombie values
I sometimes get asked to articulate organisational values statements for clients who want to explore the role they can play in positive company culture. The first thing I say is “I can’t tell you what …
Are You on Board with Social Commerce, or Being Left Behind?
Social media crept into our lives over a decade ago, and rapidly established itself first as a place for social interaction, then as a platform for content sharing and advertising and now – as somewhere …
Demand Generation Podcast – Part 2
In a recent Act-On Conversation, Jay Hidalgo and Atri Chatterjee defined demand generation and talked about how personas, sales and marketing alignment, and content marketing are a trifecta for successful demand generation. In Part 1 …
Demand Generation Podcast – Part 1
Recently I had the opportunity to moderate an Act-On Conversation on demand generation. The Conversationalists, Jay Hidalgo and Atri Chatterjee, defined demand generation and talked about how personas, sales and marketing alignment, and content marketing …