The Difference Between Sales Automation Software and CRM
When we speak to manufacturing businesses about sales automation software, there’s often a lot of confusion around the difference between Customer Relationship Management (CRM) software and sales automation software. It’s easy to see why – …
Why Are So Few Manufacturing Businesses Using Sales Automation Software?
It’s official – manufacturing businesses are falling behind other industries when it comes to the adoption of digital marketing technology, according to a recent survey by Act On. With only 21% of manufacturing businesses using …
Top 3 Opportunities for Manufacturing Businesses to Adopt Sales Automation
Marketing and sales have developed in recent years, but many manufacturing businesses are yet to catch up. With the predicted evolution of the Australian manufacturing industry towards becoming more export-focused and technologically advanced, now is …
5 Ways Sales Automation Tools Can Help Manufacturing Companies
A sales automation tool won’t replace your sales staff, but it will help them do their job better. From qualifying leads and sending follow up emails, to scheduling appointments and demos, you can do more …
What is Sales Automation and How Can it Benefit Your Manufacturing Business?
Automation has driven the progress of the manufacturing industry for decades. As technology develops, front and back end processes are constantly evolving to become faster, more efficient and cost-effective. With the development of digital technologies …
How to Perform a Competitive Analysis of Your Brand
Let’s find out how to perform a competitive analysis – and how you can use that information to your advantage. Why do you need a competitive analysis? Building a successful marketing plan requires knowing your …