Five key steps, to stop marketing driving you crazy. Hint, they’re all marketing process.
Before we delve into this subject, allow me to say up front that it absolutely kills many marketers to admit – marketing process is the key to making your marketing successful. As people who can …
Branding vs Marketing vs Advertising; What’s The Difference?
We’re all guilty, now and again, of using terminology people outside our industry don’t get. But when you’re in the business of communications, that’s a mistake you simply shouldn’t be allowed to make. We do …
How to determine your competitive positioning – and why should you even bother?!
OK first of all, let’s dispense with the semantics. Competitive positioning. Strategic positioning. Competitive differentiation. It’s all the same thing. And what is that, I hear you say… What Is Competitive Positioning? It’s how you …
The law of attraction, brand personality, and attracting the right customers.
You’ve probably heard of the law of attraction before. Where you focus on what you want in your life, and eventually, it appears. And whether you believe it or not, it’s almost impossible to deny …
Seven Steps To Better Marketing – Part 2
For those of you who missed the first part of this article, here’s a quick recap: We defined the three essential prerequisites for ‘Better Marketing’ as: hire an experienced strategic marketing brain, bring them into …
How Much Should You Spend On Marketing?
As much as you need, to grow your business, at the rate you want. It’s pretty much as simple as that. But that’s not the answer you’re looking for. You’re looking for a percentage. A …
The Difference Between Sales Automation Software and CRM
When we speak to manufacturing businesses about sales automation software, there’s often a lot of confusion around the difference between Customer Relationship Management (CRM) software and sales automation software. It’s easy to see why – …
Why Are So Few Manufacturing Businesses Using Sales Automation Software?
It’s official – manufacturing businesses are falling behind other industries when it comes to the adoption of digital marketing technology, according to a recent survey by Act On. With only 21% of manufacturing businesses using …
Top 3 Opportunities for Manufacturing Businesses to Adopt Sales Automation
Marketing and sales have developed in recent years, but many manufacturing businesses are yet to catch up. With the predicted evolution of the Australian manufacturing industry towards becoming more export-focused and technologically advanced, now is …
5 Ways Sales Automation Tools Can Help Manufacturing Companies
A sales automation tool won’t replace your sales staff, but it will help them do their job better. From qualifying leads and sending follow up emails, to scheduling appointments and demos, you can do more …