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STRATEGIC AND CREATIVE MARKETING

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STRATEGIC AND CREATIVE MARKETING

Author: Permission Delivery

The Difference Between Sales Automation Software and CRM

When we speak to manufacturing businesses about sales automation software, there’s often a lot of confusion around the difference between Customer Relationship Management (CRM) software and sales automation software. It’s easy to see why – …

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Why Are So Few Manufacturing Businesses Using Sales Automation Software?

It’s official – manufacturing businesses are falling behind other industries when it comes to the adoption of digital marketing technology, according to a recent survey by Act On. With only 21% of manufacturing businesses using …

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Top 3 Opportunities for Manufacturing Businesses to Adopt Sales Automation

Marketing and sales have developed in recent years, but many manufacturing businesses are yet to catch up. With the predicted evolution of the Australian manufacturing industry towards becoming more export-focused and technologically advanced, now is …

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5 Ways Sales Automation Tools Can Help Manufacturing Companies

A sales automation tool won’t replace your sales staff, but it will help them do their job better. From qualifying leads and sending follow up emails, to scheduling appointments and demos, you can do more …

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What is Sales Automation and How Can it Benefit Your Manufacturing Business?

Automation has driven the progress of the manufacturing industry for decades. As technology develops, front and back end processes are constantly evolving to become faster, more efficient and cost-effective. With the development of digital technologies …

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How to Perform a Competitive Analysis of Your Brand

How to Perform a Competitive Analysis of Your Brand

Let’s find out how to perform a competitive analysis – and how you can use that information to your advantage. Why do you need a competitive analysis? Building a successful marketing plan requires knowing your …

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The latest trend I’ve been seeing in email marketing is the use of “organic shapes”, which is when designers use shapes inspired by nature to break up their email designs. Think abstract curved lines and soft blobs to make minimal designs more dynamic and to draw attention.

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An email service provider can only provide you the functionality to send mass blasts and track open rates, but this is not scalable. 

With Marketing Automation, you have access to powerful features like lead scoring, analytics, personalisation, maximise conversions etc.

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