Why Trust Is the Key to Customer Loyalty
It’s Marketing 101: The marketer’s two jobs are customer acquisition and loyalty/retention. When it comes to retention, there’s an often-overlooked factor that plays an over-sized role: trust. Trust comes from a relationship and it …
5 ways to boost your email open rates
80% of marketers use open rates as one of their key metrics for success. We’ve derived this figure from the 2017 Email Marketing Census Report by Econsultancy in collaboration with Adestra, and it may well ring true …
Transforming your subscribers into long term brand ambassadors
As the year is now in full swing, many email marketers will be taking stock of the year’s performance and looking for ideas which could provide a welcome boost to KPIs. Yet one of the …
Tips and inspiration for your birthday emails
As marketers, we have different objectives to achieve. However, we all know that our main objective is to improve our conversion rates. To achieve this, we spend our time developing an email marketing strategy, creating …