Marketing and Brand Strategy
Success doesn’t come easily and needs to draw on wisdom and insight and the power of collaboration. Great strategy does that but careful planning is needed.
Our Strategic Blueprint process has been honed over many years to deliver effective marketing and brand strategies.
Read more about it here.
Don’t know what channels will generate the best ROI? Rely on our UPOP planning and modelling expertise across online and offline channels – bought, owned and earned – to implement a seamless user journey whether across social, search, above-the-line or even on the street and in the store.
Once your activity is running, we analyse and optimise what it achieved and the impact it had on sales.
Creative development, design, ideation and production
“Why didn’t I think of that?” … we’re confident that’s run through your head more than once!
Ideas are the secret weapons of marketing. “Think Different” was the idea that propelled Apple to be what it is today. The power of a big idea can never be replaced. Ideas are the currency of ‘shareability’ and memorability.
We live for ideas. But we also know there’s a place and time. Part of the skill is knowing when to unleash. And create conceptual assets that can be readily executed across a range of media.
And of course deliver on their commercial imperatives.
Content marketing, custom publishing
Marketing is no longer a one-way street. Consumers are hungry, they’re searching for the right content to solve information problems and inform their buying decisions.
Permission-based marketing means creating a value exchange; in return for customer attention, content is often provided. Which is why it must have inherent value whether it’s a blog, ebook, podcast, webinar, custom magazine or speech.
Great content keeps your brand front-and-centre with potential buyers and lets you build trust.
Relevant, consistent, personalised content programs help search effectiveness, lead generation, prospect nurturing, conversion and retention.
UX and websites
A beautiful, differentiated and effective website combines elements of the rational and emotional to strengthen your brand, deliver your proposition and convert interest to action. Without intuitive and inspiring usability across all hardware platforms you’ve wasted your time. What’s the experience for those glancing, digging further and transacting? If they go, you’re gone.
Our UX design, project management and development teams have built online experiences across many industries and target markets. We work with most eCommerce and content management systems, which we can integrate with your internal systems, payment gateways, and social media applications.
Marketing automation
We are deep experts in Marketing Automation.
We successfully use it for our own business daily, and have built automation programs for clients small and large.
Marketing automation can help track and qualify leads, nurture them responsively and push them through the sales funnel. Without anybody lifting a finger. Increasing relevance, accountability, responsiveness and effectiveness, saving time and potentially staff costs. Automation has well and truly arrived in marketing.
Search marketing and SEO
The greatest source of leads in the history of marketing! Search effectiveness is simply the cost of doing business today. If you’re not easily found, ranking highly and delivering carefully targeted hooks in your search results, either go home or ring us right now!
Like many digital services, the basics are pretty easy, but mastery is by no means effortless. Good search programs are highly tailored and require constant and ongoing hands-on optimisation, ‘gardening’ we call it. You can offshore basic search but you won’t get well serviced and that’s what makes us effective.
Your program will all depend on what you need to achieve, and if you aren’t sure, that’s where our help starts. Once decided, we can embark on a journey to unleash the full business-building power of search.
Email marketing
Email marketing is where we began in 2000, as one of Australia’s first email marketing agencies when it was a brave new frontier. Yes, we are that old.
But we’re still breaking new ground in email building in-message video, interactive, and AI for example, and advanced integrations into all sorts of online workflows.
Few know better how to engage, nurture and convert using email marketing.
Where you want access to leading email marketing technology or to fully outsource the management of your email marketing, with our years of experience we can help solve all your email challenges.
Data integration
In a data-driven marketing world it is critical to ensure business platforms share data and build to a unified view of your customers and their behaviours. For business to achieve this we need to ensure that the numerous business and marketing platforms, that are used on a daily basis, that all contain valuable and useful marketing data, don’t function in a silo
By leveraging API connections and custom platforms, we have been creating marketing middleware for as long as we have been creating campaigns for clients. Our middleware solutions serve as the glue that connects all these different applications to ensure they can work together to enable sharing of data and, subsequently, strategy, insights, and execution.
Digital signage
Digital signage builds the bridge between digital and physical worlds. It takes your brand out on the town, closer to the ‘zero moment of truth’ (decision moment) than any other medium.
It can sell, it can inform, it can support sales people, it can provide interactive information on demand or it can simply add to the atmosphere of your environment.
But it’s a medium with very specific communications and we see too many programs get it expensively wrong. Our digital planning methodologies can help you plan, budget, procure, install and feed the beast with the right content to meet objectives.
Elin Yardley - Marketing Executive
David McCallum - True Value Solar
Craig Moore - Hennings Jewellers
Peter Darley - Schindler Australia
Eddie Mahdi - Centrix
John Wilson - CeBIT
Paul Logan - Dan Murphy’s
Craig Moore – Hennings Jewellers
Duncan Bell - GHD
Mark Peall - Animal Angels
Gareth Gammin, General Manager - Jirsch Sutherland
David McCallum - True Value Solar
Social marketing
Social is everywhere and everyone is social. Which is probably why it’s so badly used so often.
The opportunities for amplification, engagement, influencing, listening, insight, customer service and more are all there, all facilitated by a bewildering array of tools. Establishing ROI can be as challenging as ever. No pressure.
We can shift some of that weight by helping you integrate your digital marketing activities with the right social media platform, define measurable social media goals, create policies, campaigns, configure tools, moderate, monitor and measure your performance.
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