FOXTEL wanted a more cost effective method of communicating with subscribers and a way to customise the content based on the subscribers chosen package. This would lead to a stronger understanding of what they are purchasing, leading to a higher perceived value and lower customer cancellation rates.

In 2009, Permission helped Ingham start on the path to building closer consumer connections with a digital relationship marketing program. By 2011, Ingham were looking to take their Database Acquisition activity to the next level.

Permission was appointed to develop an automated lifecycle communications program to change perception to that of a customer-centric, services company. A cost-effective, trigger based, email relationship marketing program was chosen to help unlock the power of permission as customers move through key lifecycle stages.