Category Archives: Insights

Demand Generation Podcast – Part 2

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In a recent Act-On Conversation, Jay Hidalgo and Atri Chatterjee defined demand generation and talked about how personas, sales and marketing alignment, and content marketing are a trifecta for successful demand generation. In Part 1 we talked about demand generation and how the buying process has changed, and we covered “personas” as the first of […]

Demand Generation Podcast – Part 1

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Recently I had the opportunity to moderate an Act-On Conversation on demand generation. The Conversationalists, Jay Hidalgo and Atri Chatterjee, defined demand generation and talked about how personas, sales and marketing alignment, and content marketing are a trifecta for successful demand generation. What follows below is Part 1 of the transcript of the Conversation. JANELLE: […]