Monthly Archives: November 2016

Email Deliverability Basics: Keeping Your Email Away from the SPAM Box

by .

“Deliverability” is the measure, usually expressed as a percentage, of how many emails actually make it into the inbox. To create deliverable email campaigns, you must first understand the landscape and the challenges that must be overcome to place a message in an individual’s inbox. Because each receiving Internet Service Provider (ISP), business email exchange, […]

How to manage and grow your database

by .

To be successful in increasing sales you must continuously be updating and growing your database. 30% of subscribers change their email addresses annually, so managing your email lists is now more important than ever*. Neglecting your database will result in outdated data, and using tactical cheats such as buying lists will only lead to emails […]