Monthly Archives: September 2016

Adestra Panel: The future of email marketing is about contextual data

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Recently Permission’s Managing Director Rick Merten debated on a panel of industry representatives about the ongoing relevance and use of email as a marketing and communications vehicle and the data insights helping keep it relevant. CMO released the below article on the debate:  Trigger-based emails that combine a brand’s first-party behavioural data on customers with third-party insights […]