If your business value’s customer-centricity and brand-customer relationships, you are on the right path towards turning your customers into brand advocates. In today’s connected society, customers are quickly gaining more influential power over brands. 68% of people trust customer recommendations they read on social media
LinkedIn is by far the simplest and most cost effective way to build professional relationships and cultivate B2B lead generation initiatives. LinkedIn groups are a great place to start. These are communities within LinkedIn that focus on particular topics or interests, bringing like minded professionals together.