Monthly Archives: June 2015

Consumer Engagement – The key to long-term business success

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The strength of your brand-consumer relationship is the foundation of your long-term business success. Engaging your audience means successfully triggering and then connecting an emotional response with their behaviour. It goes like this – a consumer responds emotionally to your brand’s marketing activity and acts accordingly. Interestingly enough, that there is a possibility of a […]

Talking To The People Who Count

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Ironically, with all the cross channel excitement of being able to reach highly targeted consumer segments or potential business partners, marketers risk losing touch with the very people with whom they want to engage. It’s an interesting proposition to suggest that the limitations of customisation may point to the glorification of storytelling for its own […]

SEO = Sales – Permission Webinar Video

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Want to capitalise on SEO to convert website visitors into sales? Research shows that prospects can consumer a dozen or more pieces of content before making a purchase decision. This webinar will teach you how to be effective in a crowded and noisy marketing place. Learn how SEO insights can drive your segmentation and marketing […]

The Trust Economy

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Even just a few short years ago the hottest trend in marketing was trust. As brands’ tenacious efforts to deliver on expectations have fallen short however, the concept of the authentic brand-consumer relationship has shifted. While consumers aren’t concealing their disappointment or their cynicism, they are prepared to give you all another chance. The latest […]

How to Achieve True Personalisation

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Do you know the importance of true personalisation but struggle to implement an effective strategy? Don’t risk missing any critical steps. By implementing our best practices you too can achieve big results using true personalisation. A study by Econsultancy found, businesses that use personalisation are seeing an average 19% sales uplift. A further 59% of […]