Monthly Archives: April 2015

5 Best Practices For Achieving Social Media ROI

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Are you struggling to define an effective CRM strategy? With digital marketing on the rise, social media platforms have become an ideal gateway to your target market. Whether it’s Facebook, Twitter or a YouTube Video, many businesses are utilising these platforms to prosper by building relationships, which is resulting in increasing sales […]

Personalisation in the Retail Sector

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Accenture has recently released a US survey about personalized retail experiences with some very interesting results. The study found that ‘nearly 60% of respondents wanted real-time promotions and offers but only 20% of them wanted retailers to know their current location and only 14% wanted to share their browsing history […]