Blog

‘I Hate My IT’

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Permission’s latest campaign transforms the stereotype of IT service providers from nerdy dudes to insightful experts who feel the pain we all go through.   In our latest campaign we’ve taken an innovative approach to accessing a notoriously difficult-to-reach target: super-busy SME owners.   Our digital lead generation campaign for Centrix Solutions, an IT service […]

Empower Your Customers to be Your Biggest Marketers

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If your business value’s customer-centricity and brand-customer relationships, you are on the right path towards turning your customers into brand advocates. In today’s connected society, customers are quickly gaining more influential power over brands. 68% of people trust customer recommendations they read on social media, online forums and blog posts (Nielson). Rather than fighting against […]

If your Content Marketing isn’t yet automated, then you are losing out

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What is automated content marketing? Content marketing is undeniably effective, but it can make great demands on time and resources. Marketers are under intense pressure to achieve ROI, however new content automation tools can transform their impact and effectiveness, saving time and money. Sounds great, doesn’t it? Plus you can get ahead of the competition. […]