You don't build a house without an architect's drawing. We don't create digital marketing communications without a BluePrint.
The social uptake of digital media has prompted a revolutionary change in marketing communication. As today's environment becomes increasingly competitive, business has to find more relevant ways to connect, convert and retain customers. Permission is a market leader in digital strategy and activation, and the Digital BluePrint is one of our most powerful tools.
Laying the foundations
The Digital BluePrint is an integrated marketing plan, which provides your business with a core foundation for all digital marketing activity. Every business is different, so the Digital BluePrint is individual and specific to your objectives and market environment. Through a process of key stakeholder interviews, data profiling and collaborative workshops, we gain the insights we need to define and refine channel strategies and more relevant customer communication. What you gain is a more unified, engaging and effective marketing direction.
Introducing the Digital BluePrint.
View from the top
The Digital BluePrint delivers a concise reference for your entire digital marketing implementation. It allows you, your stakeholders and your business to acquire 'big picture' vision and a clear direction for every digital strategy, tactic and deployment. The Digital BluePrint allows you to focus and understand problems and solutions with clarity, during activation and when reviewing outcomes.
The planning process
The Digital Blueprint adopts a three-phase planning process to ensure that we assess digital marketing strategies from all angles:
- Discovery: One-on-one key stakeholder interviews
- Analysis: Database analysis & profiling including website behaviour and social media presence
- Collaboration: Strategic planning workshop
In phase one we'll audit and assess your current business plans, marketing activity, results and learnings to date. This will allow us to create a clear picture of where you're currently at and unearth the direction for planning your digital marketing.
The stakeholder interviews cover a series of questions relating to these core areas:
- Business growth opportunities
- Online and Offline engagement
- Customer segmentation and targeting
- Ongoing targeted communication
- Performance benchmarks
- Generating insights from customer trends
- Understanding the power of permission marketing
- Technology limitations and latent value
In phase two we validate personal points of view from the interviews with hard statistical data, unearthing customer trends that may have been previously hidden.
Once we have all agreed to the inputs and direction discovered, we facilitate the final phase - a collaborative, three-hour workshop, focussing on how we will build a new level of digital marketing communication.
The Digital BluePrint is the output of the personalised planning process and serves as a guide for all rollout and activation communication. It is delivered in digital and hard copy formats, which are easily shared with other stakeholders and activation teams. We deliver the Digital BluePrint solution as a concise Powerpoint presentation along with a one-page Executive Summary action plan.
Does your digital communications architecture need renovating?