Just about every marketer has at least one horror story about an email send that went wrong and was deployed with some sort of error. You may have heard about the recent Virgin Blue experience which has been thoroughly covered in mainstream and marketing media. 

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It's no secret that happy loyal customers are the key to business success. These days with everyone emailing, Facebooking and tweeting it is easy to assume that as a regular user of technology you're well equipped to implement a Digital Relationship Marketing (DRM) strategy. However, if you think your company's DRM program is safe in the hands of just anyone, it may be worth considering the following common mistakes that are often made. 

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Much debate has transpired over whether the proliferation of social media means an imminent death for email. If you ask me, marketers now have a prime opportunity to expand the reach of their marketing messages by integrating social media into their emails. 

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